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  • Fashion Trends That Will Dominate This Spring Summer

    With the arrival of summer we make ourselves ready for the outdoor living. Best Indo Western Shop in Kolkata enlighten you with the upcoming trends and fashion interests that is going to rule this spring summer in the field of haute couture.

    Breezy Shift Dress And Printed Shorts


    Lightweight, go-anywhere shift dresses are in trend this year. An all purpose one piece you will need countless times during the upcoming spring summer. Summer is all about prints and this year is no exception. From various animals to fruits, everything imprinted on your shorts make it trendy with super cool look. Grab few pairs of printed shorts and conquer the heat in style.

    Off Shoulder Crop Top


    Crop tops have been a staple summer trend for a while and this year they are going to stay. Best party wear store in Kolkata offers you a helping hand with umpteen crop tops to choose from their store. Both long and short sleeved crop tops, be it off the shoulder or general, should be flaunted either with flowery skirts or high rise jeans.

    Backless Dresses



    Summer is the perfect time for a little show off. Pick a backless dress off the rack and flaunt your smartest avatar. Ditch the Hawaiian flip flops and make yourself in for some ballet flats or pumps. Closed toe shoes are best when donned up with a backless dress.

    Long Maxi Dresses

    Indo Western

    Be trendy this summer with a long maxi dress and make every evening successful. You must select a long dress that fits well to you. Be sure you can have a blast this summer with this off the beat fashion trend. Though long time back the long summer dresses were

    considered to be reserved only for celebrity domain but the fashion industry is totally changed now making it accessible to almost everyone.

    Rightly fitted clothes bring your personality in a better way. Enjoy this spring summer in your own world without thinking about the scorching sun. Shine like a star with beautiful dresses exclusively meant for you.




  • Simaaya Unveils Their Holi Collection, ‘Rangraziyaan’

    India is the land of unity in diversity, where festivals are a very important part of Indian customs and traditions; Holi being one of them. Holi, the festival of colours, is celebrated throughout India from the era of Radha-Krishna. It was first celebrated as a symbol of triumph after defeating the demon, Holika.This Holi, Simaaya unveils their collection, ‘Rangraziyaan’, a collection of Sarees, Suits, Lehengas, Gowns, Tunics and Dresses that celebrate the beauty of colour. And who better to launch this, than the most fashionable June Malia?


    The colours playfully woven into fabrics to give a luxurious feel; managing to reconcile beautiful and practical, style and comfort.

    According to Mr. Rachit Agarwal, director, Simaaya, “This time the collections are unmatched in their elegance, taking inspiration from the age-old classical charm and filled with surprises from the nature’s lab.”



    “Keeping in mind the free-spirited, independent nature of women, this time the collections marry colours and tradition, giving richness and comfort in feel,” added Mr. Mayank Agarwal, director, Simaaya.





  • All You Need To Know About Hot Colours in March

    March is a season, when the weather is fast changing and hot and humid winds have replaced cold winds. We bring to you some of the hot colors that you must indulge in this month.

    Tango in Tangerine

    A season to bid goodbye to fresh juicy oranges, keep it fresh in your fashions. Choose your outfit with this hot color and look glamorous in the coming beach party. What say? If you are having your wedding too, this color will never let you down.

    Icy Pink

    A softer and cooler hue to match the spirit of March, icy pink is a shade that allows you to look extremely elegant and charming rather than being loud. This romantic color will always remain in fashion. So, let your imaginations play with your favorite dress. A big gown, an evening dress or a simple sari with silver embellishments, all will make you look simply enchanting like a princess. You can also give a bold touch to your look by opting fuschia pink.

    Cool Blue

    One of the most refreshing shades to pick, you can settle for sky blue or aquamarine. Blue is a shade that helps in proving calmness and sharpening random thoughts. Whether you are choosing a designer lehenga or a suit or simply a sari from Simaaya, this shade suits every complexion and everyone possibly can carry this color. So, start experimenting!

    The Mellow Yellow

    This is a shade, that makes you look absolutely cheerful and charming. You need to select the shade with extreme care, looking into the color of the complexion. Buttercup yellow is a color that suits fair and those having a dusky skin. Dresses with plain shade or with prints look absolutely beautiful. If you are opting for a sari, then go for the ones with silver border as both the colors compliment each other’s well.

    Red is the classiest of the colors, which goes well in every season, whether it be summer or winter. If you are opting for a bridal dress, this is a hue that will never fail and break your look.

    So, come on and flaunt your style this March!







  • Valentine Bride Look

    Are you getting married in first half of February? Then we bring for the Valentine bride tips to look the best on your most special day.

    Wedding Dress

    Go for a beautiful and romantic wedding dress. If choosing a sari, go for red as tis the color of the season. As this is the time when the season is not too hot or cold in India, you can surely opt for silks to get that rich look. Red Benarasi or Kanjivaram with golden border will make you look more glamorous and sunning for sure. Get a well –tailored blouse and also give it a trial till you actually feel satisfied. If you are going for lehengas, then pink with golden embellishments will certainly make you look elegant indeed. If you love being bold flaunt your personality wearing a red lehenga. You can surely opt to look absolutely gorgeous in golden designer lehenga too.



    Wedding is the day when a lady wishes to look her best. Her hair to make-up, everything needs to be meticulously done, so that she looks her elegant and charming. This will make her feel extremely beautiful. If you are a bold person, you can surely go for bold lips or eyes with hot pink lip color or fiery red, which is very much in trend these days. If you are hiring a professional make-up artist, you can also learn the ways to be expert in applying make-up if you are not that confident.



    In case of accessories, choose a clutch or a potli  where you can keep something like a lipstick or some touch up items and not just your handkerchief. Do not go for too big or tiny ones. Choose a piece which is not that heavy, but has been designed carefully to make you look the best.


    The shoes or sandals must match the dress and it is absolutely safe to opt for golden slippers if the border of your wedding dress is golden.

    If you are going for white dress or something in silver, your jewellery and even other accessories should have a silver touch. If you are wearing golden jewellery, then wear something that matches your bridal wear. A small tip of advice is, not to choose a choker as it will take away the comfort level from you. Instead go for a beautiful necklace.

    Follow these simple tips and look absolutely smart and ravishing on your D day. Let the color of romance spread everywhere with you, as D day, is indeed the most special day in your life.

  • Wedding Trends 2016– Top 5 Tips for the Bride

    Indian bridal fashion is implicated as always with all things extravagant and exquisite. It is customary to step out of the simple even for a bride who has not been that much of a fashionistas herself. The truth of the matter is a bride has to stand out and of course in a way that her fashion picks should be outstandingly different and distinct from the rest of the battalion. The demand for designer and exclusive trousseau therefore is on the rise as it guarantees individuality, matchless and unique.   This year we bring 5 select styles for the bride to look diva like.


    1. The indo ethnic – traditionally speaking one major trend that has made a comeback is wearing a heirloom trousseau, passed on from one generation to the next. Say you pick your grandmother’s beautiful kanjeevaram and style it up with a help of designer to match the aesthetic of modern time. A little patchwork or embroidery the way you like it can add much oomph to the style. Remember Kareena Kapoor Khan’s wedding dress? It’s the same way that you can go traditional without having to discard the modern.


    1. The bohochic – shifting a little from the traditional outlook to a little bold, if you want to try something different in your wedding you can go for the bohemian look, something that can be a beautiful mix of vintage and the modern. One of the most important aspects of the look is the colour play. Rich contrasting colours with a good mix of fabric can give you an ideal bridal look. Sleek tailoring and smart cuts can induce oodles of sensuousness making you look petite, poised and polished.
    1. The quirky – There are people who believe in the absolute quirky; to the extent they end up creating a totally new kind of fashion statement. For this kind of people it does not matter if it is a saree or a lehenga choli, they can really go super easy with styles as dhoti saree and high neck blouse. The quirky type is not only bold but has panache for creating exuberant style quotient.


    1. The Classy – for those who believe in impeccable style and hi-end fashion, an ethnic benarasi or beautiful lehenga exclusively made for the occasion is a good choice. Consult a designer or a designer boutique to find out the best of options. Simayaa’s exclusive bridal line covers a variety of choices to cater to the vagrant fashion sensibilities of modern urban women.


    1. The Simple – yes there are brides who would prefer to go simple with their D day look. Simple here can be referred to as mellow colours, intricate designs and embroideries, clean cuts and neat makeup. Simplicity with these women reinstates sophistication and this is their style. If you are looking for simple chaste rare designs try Sasya’s Rare Wear Collection online.

    When selecting a bridal trousseau, consulting the expert is necessary as the designer with his/ her knowledge on fashion can guide you on aspects as colour, cut, fabrics, in fact the entire look you want to don on the wedding day.  What is necessary is to pick the right store to help you identify what you need. Eastern India’s favorite designer boutiques Simayaa and Sasya are two best places where you can go looking for designer bridal dresses. Infact if you want you can also shop online from these stores. Explore endless options of fashionable bridal trousseau from India’s best designer boutique Simayaa and Sasya.

  • This Wedding Season, Let Everyone Say Wow!

    So there’s something unique about weddings. Ah! Indian weddings to be precise. Whether you are getting married or your friend or relative is, there is this entire gamut of beautiful chaos around you. So you may not (or may) enjoy the constant gossiping of aunties and oh so aunties about you being ‘next’ in that glorious mandap, but you definitely (and you must!) enjoy the most important part of this occasion; getting dressed!

    Being the epicentre of all discussions at the wedding and the heart of all attractions is what you have been craving for. After all, who doesn’t want to be showered with compliments and make everyone go J! To look your stunning best, yet not overdo it to look like the bride herself can be quite a challenge. You cannot choose between this dress and that dress, this earring and that necklace, and you are surrounded by hundred opinions to add to the confusion. Peace! We are here to help you out.

    designer sarees online, sarees online, wedding sarees online, wedding desinger sarees Wedding Wow Collection

    To transform your wedding woes into wedding wows! The easiest way to decode the Indian weddings is to see them as a mix of different functions. The occasion kicks off with haldi which is about colours and warmth. Mehendi is when heartily celebrate tradition in its beauty. The cocktail is where you dress to kill! Sangeet is when the occasion receives a high. You dance your heart out and sing aloud. You need to look in rhythm. Or, like rhythm! The wedding day is when it all concludes, so a grand magnificent look works best. Every occasion has a distinct mood, distinct flavour and hence demands a distinct fashion style. We ensure you look distinct with our occasion specific collection. Look wow! And leave everyone in awe of you.

    Check out exquisite sarees, lehengas and more at Simaaya Fashions

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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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