Kolkata is preparing to ring in Poila Boisakh with all gusto. So are we, with our newly launched Poila Boisakh collection. It gave us immense pleasure to share our big day with the female star cast of the film 'Durga Sohay', who marked their presence at our Triangular Park store and launched our collection.
The stars loved and admired our stock. "We used to think that Simaaya is all about party wear, but we got to explore a new side of the brand as Simaaya was the exclusive sari partner for the movie. The saris are trendy and comfortable to wear. I love the new collection for Poila Boisakh also. There are two big occasions for Bengalis to shop during the year. One is Durga Pujo, and the other is Poila Boisakh. Do check out the festive collection at the Simaaya outlets," said actress Sohini Sarkar, who plays the lead in the film. The actress also talked about the film, directed by Arindam Sil, which will hit the theatres on April 28.
Chiffons, floral prints and hand-embroidery in mulmul, taant, kotas, crepes and printed saris along with gorgeous lehengas and salwar suits in pure cotton - Simaaya has it all.
"We are thrilled to welcome the cast members Tanushree, Sohini, Sampurna and Debjani to our store. Our Poila Boisakh collection has something for every discerning shopper looking to update their wardrobe this Bengali New Year," said Rachit Agarwal, director of Simaaya.
Mayank Agarwal, director of the brand, said their new collection has some stunning pieces that they are sure will fly off the shelves.
Other actresses who were present at the launch were Debjani Chattopadhyay, Tanushree Chakraborty and Sampurna Lahiri.
Debjani wished the store all the luck and flaunted Simaaya creations. Tanushree wanted to shop at our shop before she headed out and asked others to follow suit.