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  • Celebrate Poila Boisakh with Simaaya's new collection

    Kolkata is preparing to ring in Poila Boisakh with all gusto. So are we, with our newly launched Poila Boisakh collection. It gave us immense pleasure to share our big day with the female star cast of the film 'Durga Sohay', who marked their presence at our Triangular Park store and launched our collection.


    The stars loved and admired our stock. "We used to think that Simaaya is all about party wear, but we got to explore a new side of the brand as Simaaya was the exclusive sari partner for the movie. The saris are trendy and comfortable to wear. I love the new collection for Poila Boisakh also. There are two big occasions for Bengalis to shop during the year. One is Durga Pujo, and the other is Poila Boisakh. Do check out the festive collection at the Simaaya outlets," said actress Sohini Sarkar, who plays the lead in the film. The actress also talked about the film, directed by Arindam Sil, which will hit the theatres on April 28.

    Chiffons, floral prints and hand-embroidery in mulmul, taant, kotas, crepes and printed saris along with gorgeous lehengas and salwar suits in pure cotton - Simaaya has it all.

    "We are thrilled to welcome the cast members Tanushree, Sohini, Sampurna and Debjani to our store. Our Poila Boisakh collection has something for every discerning shopper looking to update their wardrobe this Bengali New Year," said Rachit Agarwal, director of Simaaya.

    Mayank Agarwal, director of the brand, said their new collection has some stunning pieces that they are sure will fly off the shelves.

    Other actresses who were present at the launch were Debjani Chattopadhyay, Tanushree Chakraborty and Sampurna Lahiri.

    Debjani wished the store all the luck and flaunted Simaaya creations. Tanushree wanted to shop at our shop before she headed out and asked others to follow suit.





  • Fashion Trends That Will Dominate This Spring Summer

    With the arrival of summer we make ourselves ready for the outdoor living. Best Indo Western Shop in Kolkata enlighten you with the upcoming trends and fashion interests that is going to rule this spring summer in the field of haute couture.

    Breezy Shift Dress And Printed Shorts


    Lightweight, go-anywhere shift dresses are in trend this year. An all purpose one piece you will need countless times during the upcoming spring summer. Summer is all about prints and this year is no exception. From various animals to fruits, everything imprinted on your shorts make it trendy with super cool look. Grab few pairs of printed shorts and conquer the heat in style.

    Off Shoulder Crop Top


    Crop tops have been a staple summer trend for a while and this year they are going to stay. Best party wear store in Kolkata offers you a helping hand with umpteen crop tops to choose from their store. Both long and short sleeved crop tops, be it off the shoulder or general, should be flaunted either with flowery skirts or high rise jeans.

    Backless Dresses



    Summer is the perfect time for a little show off. Pick a backless dress off the rack and flaunt your smartest avatar. Ditch the Hawaiian flip flops and make yourself in for some ballet flats or pumps. Closed toe shoes are best when donned up with a backless dress.

    Long Maxi Dresses

    Indo Western

    Be trendy this summer with a long maxi dress and make every evening successful. You must select a long dress that fits well to you. Be sure you can have a blast this summer with this off the beat fashion trend. Though long time back the long summer dresses were

    considered to be reserved only for celebrity domain but the fashion industry is totally changed now making it accessible to almost everyone.

    Rightly fitted clothes bring your personality in a better way. Enjoy this spring summer in your own world without thinking about the scorching sun. Shine like a star with beautiful dresses exclusively meant for you.




  • Dresses in Vogue This Season

    Summer seems to have long gone but the heat and humidity still persists. This is not the time to be ruffled but a time to slip in those lovely floral outfits and look cool as well as poised. A time when nature is at its full bloom, it’s time to embrace the ruffles and flares. A chique, cute yet colorful dress will be apt to prefect your fashion for the season.

    Best Salwar store Kolkata, Best Salwar shop Kolkata

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    Opt for a Cute Dress

    Whatever the occasion be, nothing can be better than a cute dress with bright colored floral prints. Citrus prints are very much in fashion. Although they taste sour but they look extremely refreshing. A smart abstract patterned dress or patch works from Simaaya will make you look like a fashionista indeed. Saying this, checks too rule this season.


    A shibori maxi dress or a big flaring dress will be perfect to keep you cool throughout the day. If, you are looking for a perfect office wear, wear well fitted cotton or a denim dress, a short skirt and top in pastel shades.

    Go for Off-shoulder/ Asymmetrical Dresses

    If you are looking for a perfect evening wear or planning what to wear for a beach party, then shop a stylish off-shoulder dress or gown with long flares and uneven cuts. This will make you look graceful and elegant. White or pink will never go out of fashion. But you can also choose tangerine or deep purple. It will be the best to stay away from solids, instead go for a tweed dress in vibrant shades.


    Look Bold and Beautiful

    If you are ready to look bold and beautiful, then choose an alluring dress in white, peach or any pastel shades. Go for a subtle print, smart length and a sexy slit at the side that bares a hint of thigh. A crop top or even a bikini top is perfect to make you look fabulous.

    Best saree store Kolkata, Best Saree shop Kolkata

    Source from Google

    Shades to Buy

    Strawberry ice to pink orchid, pistachio to turquoise is the hottest colors that are trending this season.


    Just a little tip, before bringing this writing to a close, keep your shoes flat and opt for sandals or even flip flops. Put up a minimal makeup. To know more about makeup tips, look into this link. Plan strategically, what to shop and from where to shop. Although it might seem difficult to put up a look in the sultry weather, these dresses will make you look like a diva for sure.

  • Feel Romantic in Evening Gowns On Valentine's Day

    For all you lovebirds out there, spring is here and it's time to get ready for Valentine's Day. On this day, Cupid comes to earth to aim his bow and arrow and strike those lucky in love for 2016. This day is special and many couples dine by  candlelight or at a special restaurant. To feel romantic with your Valentine, slip on a long dress or evening gown this year.


    Colour of Love

    Red is globally considered to be an eternal symbol of love and this occasion is no different. It is the colour of passion and is even more loud when paired with black. However, you can stand out from the crowd by experimenting with more than basic black and red this Valentine's Day.  Go for a cooler shade, such as cyan, baby pink and fawn outfits to surprise your loved one. You may be tempted by colour, but remember the trendiest colours may not suit your skin tone.


    Accessorize Wisely

    Jewellery is a vital part of evening wear, but it must be carefully chosen. Accessorize with real gold or silver if you are planning a formal Valentine dinner. Otherwise stick to fashion jewellery. If your gown is embellished with rhinestones, sequins and embroidery, choose subtle pieces to avoid looking gaudy. Pick a bold statement necklace or sparking bangles or charming bracelets, if your dress is simple. Carry a small sling bag or an sparkly clutch to complement you ensemble and remember that after dinner there may be music and dancing, so choose stylish yet comfortable shoes.


    Pamper yourself

    Don't forget to relax by taking a nice long warm bubble bath with scented salts, bath milk and essential oil. Use a scrub or a loofah and afterward splurge on lots of great smelling lotion that rejuvenates skin. Also get pampered by your beautician with a new haircut, style and makeup. Bright skin on Valentine's Day will make any woman feel good about herself, so a facial or homemade face mask is a must.


    Length of Dress

    Floor length dresses and ball gowns and evoke images of a prom, party, or an occasion to dance. Today, both long and short Valentine dresses are usually embellished and suitable for dancing in. Whether you decide to express your love for your Valentine with a gift, flowers, confectionery, or just a card, you want to look alluring and attractive on this day.



    Be prepared, as your Prince Charming can even pop the big question on this night, so choose from a variety of elegant evening gowns. Shop online for a romantic evening cocktail dresses at the Simaaya Fashions online store.

  • How To Jazz Up Your Little Black Dress For A Party

    Every modern woman's wardrobe will have at least one classic little black dress. It is a versatile, quick, no fuss choice especially when there's little time to plan what to wear to a party. The LBD comes in many different forms, materials, and even lengths. It can go from looking outright feminine and charming to attention seeking and dazzling. But what they all do is make a casually chic, bold statement, leaving an unforgettable impression on the crowd.


    Depending on your body type and height, select a dress design that flatters your figure and makes you comfortable too. You don't have to look like a 'spring chicken' in a tight-fitted number made of leather to impress the crowd, instead pick a longer and lighter flowing fabric and accessorize to hide any flaws well, but still look well-styled.

    There is no better inspiration for buying new party wear dresses than following celebrity trendsetters. What the stars on the red carpet wear are perfect for parties, whether they're celebrity evening gowns or little black dresses, you are sure to find one you like.


    Once you choose and buy your designer party dress, it's time to accessorize and keep a few basic things in mind before stepping out. Ensure that your underwear is well fitted, minimizing any bulges to make your little black dress fit like a dream. Make heads turn with lacy black tights or satin leggings that will help jazz up the outfit. Walk out confidently on the streets in a neutral colored faux fur cape. Here are a few pointers.

    Put on your Dancing Shoes

    If you're planning on dancing at the party, make sure you wear eye-catching high heels that are also comfortable. If it's winter time, try a shoe alternative by substituting your high heels with a feminine pair of ankle boots in a festive color. Party wear dresses paired with thin ankle strap heels has a universal appeal because a woman of any height can wear them, especially short and petite figures.


    Add a Pop of Colour

    Just like bling, a splash of color makes a fashion statement like no other. Statement jewelry in a contrasting color or a bright clutch bag usually manages to instantly jazz up a simple LBD. Add sparkle and a pop of color to your clutch with colored stones, beads or simply carry a golden clutch. Another easy way to add a pop of color is by wearing red peep toe heels to contrast a plain LBD. If you go for an all back look, add color or bling to your jacket or faux fur when you're outside. If you can't think of anything else, you can wear a rich red lipstick with an all gold or silver accessories to the party.


    Sizzle in Statement Necklaces

    It is really this easy to turn your boring, below-the-knee dress into a glamorous one by adding a bold, statement necklace and stand out from the crowd. But be careful with big chokers; choose a longer necklace if you have a short neck.

    Pearl necklaces also make a classy impression when paired with the right dress, just as Coco Chanel once did in her first LBD design. Bollywood's Kangana Ranaut and Hollywood's Katherine Heigl both ooze sophisticated charm in their outfits. Kangana herself is inspired by Audrey Hepburn's classical look from the 1961 American romantic comedy, 'Breakfast at Tiffany’s.'


    Show your Wild side in Animal Prints

    Women's accessories with animal prints, once made famous by celebrities like Sofia Vergara and Kim Kardashian, work well with black party wear dresses. If your LBD is already endowed with plenty of pop and sparkle, accessorize minimally.

    Whether you are shopping for evening gowns or searching for Indian party wear online, pick your next cocktail dress from a unique Indo-Western dresses designer such as Simaaya Fashions e-store with global shipping.

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There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das



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