Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

  • Winter Bride Dressing Lookbook

    In India, winter is the time to get married. While it is good to stay away from the dirt, sweat and grime which are accompaniments of a dreary and hectic wedding preparations and rituals, the steep fall in temperature means that some style tweaks are necessary to beat the chill while staying fashionable. Here are a few steps by which one can certainly stay warm and stylish.


    Cholis with Long Sleeves and Top Wear With High Neck

    The best way to keep the chill at bay is to wear a long sleeved choli so that the cold air spares your arms. Also ensure that the kurtis, blouses or cholis have high neck and collar so that you can stay covered up in the freezing cold.

    Bond with Heavy Fabrics

    Winter is the perfect time to experiment with velvet that is warm and chic at the same time. Not only does it gives a royal touch to your bridal trousseau, but is great in itself as a warm cloth. Popular styles are heavily embellished velvet blouses or kurti or lehenga paired with velvet jackets. Also popular are fabrics like silk and brocade.

    Embellished Shawls

    When you are wearing a lehenga, just ditch that conventional dupatta and replace it with an embellished shawl. Arrange it in the dupatta style over your shoulders and arm and you will be a fashionistas and comfortable at the same time.

    Do Away With Cholis

    Cholis are not as indispensable as they earlier were. Rather, this winter team the beautiful lehenga with an equally stunning short kurti styled like a jacket. It looks amazing and is very utilitarian for the winter dreading bride.

    Stunning Lehenga Sarees

    In case you are too partial towards sarees and want to wear it on your big day, then go for a heavily embellished lehenga saree. The look is core feminine and complements any color and embellishments. Keep the pallu pleated and then keep the edge pinned to your shoulders so as to show off the pallu design.


    Dressing up magnificently is absolutely necessary for any woman on an important day. In winter the options dwindle because of the cold. However, try these smart ideas so that you can dress like a million bucks and stay cozy and warm as well

  • Dressing Guide For This New Year Eve

    The New Year has started with a bang and the parting hasn’t stopped yet. In fact January is the month to party and dress up.  This year stun everyone with a new desi avatar flaunting exclusive Indian ethnic wear at parties.  The best evergreen fashion has always celebrated the concept of ‘Naari in a saree”. In fact the choice to go ethnic is a super cool idea which can in obvious ways stand you out amidst a crowd flaunting modern winter apparels. If saree creates a little concern shift your choice to beautiful regal kurtis, anarkalis or tunics.


    The vintage look is back with a bang and New Year is the right time to explore from the many gorgeous options. Simayaa, Kolkata’s biggest designer boutique of ethnic apparels women brings a fabulous line of shimmer wears, perfect for New Year parties. Explore a diverse range of colours, exotic embroidery, different materials as velvet, net and muslin and select your favourite style.

    Three Simple Rules for Dressing Well

    It is really simple to add that special touch when dressing well – here are three simple tips.

    • Wear intricate jewelry, ones that are dainty and that adds to the delicacy of the look,
    • Wear light make up and keep the focus either on the eye or the lips,
    • Wear your hair properly in a way that compliments your garment, get a nice shoe, any kind of heels preferably and wear a beautiful perfume.


    Here are some more tips…

    Pick up the Right Dress

    In case you are wearing a saree, go for full sleeve or shirt cut blouse. High necks and ruffles are a good option these days as they change the perspective or the cliché in which a saree can be worn. If you are wearing a shirt type blouse try out an ethnic belt across the waist. Balance the look, either you keep the saree in focus or your makeup and accessories. Choose wisely


    Fusion Wear – Amalgamate in Your Look

    If you have decided to wear a tunic or kurti you have the choice to create a distinctive look by either focusing on the ethnic or rendering a modern twist to the look. To create the indian impact choose leggings over jeans or jeggings and wear heavy ornaments. If you want to stick to the modern then select a matching scarf and calf high boots. Pair the kurti with jeans and you are good to rock the diva look.

    To preview other party wear options you can also log into to our Facebook account.



  • Brides 2016 - What to Wear This Wedding Season?


    Being a fashion radical in India is an interesting scope of discovering new elements and style. Especially if you are a believer of boho life, then there is nothing anyone would say or mind or comment on your bizarre ensembles – bizarre is the style for you as long as you are comfortable in your skin. However for those getting married and in Indian style fashion does not permit unending liberty – does it? Well we have three scores discussed here that can make a little difference in how you look at Bridal Fashion 2016


    Benarasi Silk – the ever old traditional concept of benarasi saree remains hot favourite with brides across India, believe it or not. Brides across different community and caste choose Benarasi silk for it’s exquisite bridal element that can make anyone look perfectly divine. Benarasi Infact is gaining so much popularity that even Bollywood stars and actress a league of them has have donned this beautiful silk attire in their wedding – Aishwariya Rai for example. So the first choice in Bridal fashion is to look for an immaculate design in benarasi and pairing it up with a fusion blouse. Actually if you want a distinctive look, experiment with the cut and design of the choli.


    Kanjeevaram – this is another favourite option as bridal wear in India. Originating from the south, Kanjeevaram silk is a very light material which comes in a variety of brilliant shades and colours and mixes. The best thing about investing in a Kanjeevaram is that unlike a benarasi this can be worn at different occasions, casual and elaborate, in different styles and quirky ways.


    Lehenga Choli – The Idea of lehenga Choli also makes for a nice bridal outfit. Given the designers interest in creating different styles and makes the leghenga choki is one ensemble where you can actually get to experiment with styles. If you are a designer wear inclined person, make appointment with an expert and sit down to design your own wedding trousseau. A unique concept, today modern brides are interested to look for something very unique and individualistic, not to mention inimitable. Brides want something that can exclusively remain a limited edition and why not wedding ofcourse is a lifetime affair so as well make it exceptional even in terms of fashion.

  • Make Up Trends This Autumn Wedding

    #LoveSimaaya Wedding in the autumn season can be a great idea, as it’s the season of harvest and prosperity and a time for joy and reunion. Before setting a date for an autumn wedding, you must know in advance about the latest make up trends this season in order to look stunning on the D day. To start with, you can mix n match the classic wedding make up with the hues of this temperate season.

    Your eyes speak best of your emotions and moods and happen to be the most beautiful assets of a woman. Make up your eyes to make it look all the more prominent and nice. In your autumn wedding, you can strike the 1950’s style by using classic liquid eyeliner of black color or adore the eyes with the season’s dark khaki hue.


    Best In Bridal Fashion

    Use a tweezer to shape the hairs beneath your eye brows to all the more beautify your eyes. On the wedding day, use natural soft false eyelashes to enhance the eyes. When going for an eye make up, try to apply a smudge-proof eye make up and use a waterproof mascara to keep the eye make up intact even after long hours of exposure to lights. To give a dramatic look to your eyes, use fishtail flicks, raising the two ends of the eyebrows.

    Another make up trend that you can opt for this autumn wedding is the ‘glossy brown smoky eyes look’ that will definitely offer you a different look, moving out from the traditional black eye make up. To match with the eye color, go for lip colors such as russets, scarlet and wines.

    If you have ordered for yourself an elegant, exclusive costume for the wedding, try to give yourself an ice queen look to become all the more stylish and beautiful. Use very pale shades of pink, blue or silver, mixed well to offer a dewy look. This type of eye make up goes best with cream eye shadows instead of powder. You are bound to look chillingly beautiful in this type of make up.

    Coming to lips, you can adorn your lips with a gothic make up. According to beauty experts, this season will bring back lip colors which are dark, loud and gothic in look such as deep scarlet red, deep purple berry and lipstick of different black shades. As a bride this fall, you can even try out various matte colors like the classic matte red and lip glosses, depending on your wedding dress and hairstyle. Gothic lip look can be achieved by blending a black lipstick with a deep red one.

    To bring back an extra glow on your cheeks, apply red or pink berry tones on them. Don’t overdo your make up and try to be as natural as possible. If you love luxuriant autumn earthy tones, pick up the brown color. To look interesting, choose a fall-special gold, instead of a trendy metallic color.













  • One Step-by-Action Tips for Make Your Article author Site

    One Step-by-Action Tips for Make Your Article author Site

    As you produce an educational essay, you are making an argument: you propose a thesis and present some thinking, applying research, that recommends why the thesis applies. While you resist-dispute, you think of a potential debate to protect against your thesis or some part of your reasoning. This is an excellent technique to test out your options when drafting, when you still have the time to change them. Continue reading

  • Hire The Best Bridal Designer To Plan Your Honeymoon Trousseau

    #LoveSimaaya Trousseau is a special word. The idea of honeymoon trousseau might have undergone a lot of metamorphosis, but still, in a broader sense, it refers to the clothes and other possessions that a bride takes along with her for her honeymoon. The ideal honeymoon trousseau should consist of sexy as well as practical clothes.

    In good old days, moms and grand moms would pack the honeymoon trousseau for the bride with lots of care, so that not only she can thrill her husband but also impress him and be comfortable herself. But times have changed. Now, not only that moms and grand moms do not have so much time or energy, but modern brides have a different set of choices and dreams about their honeymoons and most of the time prefer to hire a good bridal designer to palm their honeymoon trousseau.


    But whether you design and plan your trousseau yourself or you hire some designer to do it, there are certain things you yourself need to decide and plan  and let your designer know about it. No matter how best your bridal designer might be, he/she needs to know you, your choice, and your husband's choice to plan the best honeymoon trousseau. They are:

    1) Let your designer know your honeymoon destination and how many days you are planning to stay there. Also do not forget to have a check on what the weather would be there.

    2) Make an estimation of how much money you want to spend for the trousseau and let he know.


    3) It is always best a basic idea about the plans, because honeymoon is not only for the obvious intimacy between the newly married couple, but it also includes sightseeing and eating outs. So along with sexy lingerie and tantalizing sating cover-ups, any good designer will include casual and semi formal dresses also.

    4) A good bridal designer would surely replace standard lingerie with sexy attractive ones. Be clear about how comfortable you will be wearing those. Additionally, a sensible designer would pack in several pairs of undergarments for you; don't oppose. The last thing you would feel like doing on your honeymoon is laundry.


    5) Lat but not the least, the luggage factor should be kept in mind while packing a honeymoon trousseau.

    Best of luck and have an exotic designer honeymoon all the way!

  • Beauty Plan For The Radiant Bride

    #LoveSimaaya “It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife.” This is the famous opening line of Jane Austen’s Pride and Prejudice which has helped to define the concept if marriage for quite a few decades. But the concept of marriage has changed with time and for us, it is a companionship of two like minded souls.

    Some Thoughts on Marriage

    Getting married is perhaps one of the greatest moments in a woman’s life. Everyone in the family is busy planning the tiniest details of your wedding arrangements. In the mean while, what do you plan to do? Mind you, if you do not plan your beauty regime at least fifteen days before your wedding, you are going to be in big trouble. You will not only be jittery about the ceremony and the wedding itself, but also for your lack luster looks which might add to your wedding day blues.


    The bride to be is the main attraction of a wedding and all of us women have always fantasized about the D day when we would look our best and people cannot even take their eyes off us. To make that dream come true, you must get down to some serious looking after yourself. It is totally your wish as to whether you want to go for professional beauty treatments or would be happy with grandma’s home- made remedies.

    List to Do For Would Be Brides

    Apart from these you also need to follow a list of dos and don’ts which will bring that all important glow on your face.

    • Pay a lot of attention to your diet. Fruit juices should accompany your well balanced meals. Juices are good for the skin and so is tomato juice. Include salads in your diet so that it keeps your bowel movements in order so that pimples don’t crop up on your face.


    • Drink lots of water to flush out the toxins from your body. Plain water could bring health and shine to your skin within just a few days.
    • Make sure you are using a good scrub three days a week. Exfoliation is important to remove the layer of dry and dead skin, leaving you feeling fresh and clean. Scrubbing the dry regions like the elbows and the heels are necessary and application of petroleum jelly on them after the process is mandatory.
    • Oiling the hair on your head every other day is very essential. Dry and fuzzy hair is difficult to manage and is also very unpleasant to the eyes. Shampooing should be followed by conditioning to trap the adequate moisture required to give you soft and silky hair.

    Some More Skin Care Tips

    • Regular pedicures are a wise step to take. Clean feet are a hygienic habit to maintain and I would suggest that you keep it as long as you can.
    • Use a light moisturizer immediately after you have taken a bath to keep the skin soft. Pay special attention to your hands. Avoid applying lotions in between your fingers. Well filed, clean nails are always a delight to look at; do I need to say anything more?


    • Most of us have really sensitive facial skin. For such people, home- made facial packs are the best. There are different packs for different kinds of skin type. For the oily skin, a mixture of turmeric, chick pea flour and lemon could work wonders, whereas oatmeal and honey are good if you have extremely dry skin.
    • Just in case your face looks scarred due to the acne, try red sandalwood paste and turmeric.
    • Finally if you want to go for a waxing session, make sure you get it done about 6 days prior to the D day.

    Try it, I promise; he wouldn’t be able to take his eyes off you.



  • Trends In Fashion This Season

    #LoveSimaaya It’s good to change fashion concepts time to time; this way you won’t be stuck up with one thing. This autumn get your makeover, get to Simaaya


    First things First:

    Fold your jeans and crepe shirts neatly in a corner and make some room for exquisite ethnics and indo-western casuals. Simaaya provides majestic cuts and designs that can even make a tom boy look feline and beautiful. Yes shed your outer skin of the bold and the robust and imbibe the serene.

    Second look for colours! The pastels had had enough attention in summer; replace them with bright hues and unique combinations. Lace and sequins, net and satin, beads and zardousi can add much oomph to your style.

    Traditional is chic

    Whether you don a tattoo or you have had an eye brow pierce done, girls should always flaunt the girly aspects and try and look smart but conventional, hep but feminine, daring but delicate. Churidars, kurta payjamas, salwar kameez are hot favourite this season. And Simaaya houses some of the most gorgeous collections.


    The retro look is back with a bang, and this times its here to stay. With Simaaya you can aspire to blend the modern with the old and give a fantastic edge to your style. Look out for more about trends in fashion this season - will keep you posted!

  • Indian Fashion In The West: Introspection

    #LoveSimaaya After Liv Tyler was photographed wearing mehendi in a popular fashion magazine in the Americas, just about everything that was associated with Indian fashion became popular in the West. A sari became the epitome of grace, a bindi became a symbol of completeness for a woman, and adorning oneself with mehendi became the high point in indulging one in the sensualities of Indian fashion.


    Traditional dresses of India have become a rage in the West with salwar kameez, saris, long flowing skirts disappearing off the shelves in a jiffy. Intricate designs, embroidery or rich vibrant colors, everything has helped Indian fashion in a big way in the west. The main reason for Indian clothes finding a good niche for themselves in the west is the ever growing Indian diaspora which tries to take their bit of India along with themselves.



    After the Chinese community, the Indian community is the largest in the foreign countries. Since California and New York are the cities where the majority of the immmigrants make a beeline for and these cities being the fashion hubs in the West, the demand for Indian fashion in these cities and consequently the entire west was inevitable.


    Indian fashion makes use of intricate thread work in zari which appeals to the Western crowd because of the sheer appeal the embroidery generates when done with gold threads. Block printing, cross stitching, kanth-work, mirrors, zari have been taken by designers and conveniently modified to suit to the sensibilities of the West. The result is saris with heavy thread work have set the stores of the likes of Macy’s, Kohl’s on fire with record sales of saris. Celebrities like Goldie Hawn and Naomi Campbell who have worn saris on special and social occasions have just added to the momentum the Indian fashion is gaining.


    Its not only the west but the entire world that is finally coming to terms with the intricate craftsmanship. Traditional fabrics have been taken to new heights in the global fashion industry. Its the small scale operation though that has been more siginificant in the widespread demand for Indian Fashion. Abroad, in every state there is a Little India which stocks everything from groceries to spices to apparel etc to suit the needs of the Indian diaspora. These serve as cheap alternatives for anyone who is interested in Indian fashion. With these small stores flourishing in every state and province in the West, it also provides a stable platform for this fashion to spread. The big chains offer the customer personalized and customized clothing albeit at a substantially higher prices to suit the needs of the buyer. These stores however stock everything in general. The smaller stores however stock the essential “rage” material. Stoles, shawls, kurtis which are popular without being prohibitively expensive.

    The way Indianisation of fashion is taking place, it is only a matter of time when traditional Indian dresses will become accepted as the accepted norm not only on the streets but also as a valid corporate attire.

  • Coconut Oil: An Indian Remedy To Glowing Skin!

    #LoveSimaaya Today let me talk about something apart from Indian fashion. Let me share with you some tips to look good and how to do it the Indian way. Yes! The ancient Indian science of beauty has many guidelines on the use of various ingredients which would allow one to look good. In this hub we talk about one such ingredient — the coconut oil.


    Some Salient Facts about Skin Health

    Did you know that coconut is beneficial not only for your hair but also for your skin? Yes, if you are keen to maintain your skin health, start applying coconut oil on your skin from today. In fact, coconut oil is perhaps the best treatment that can protect your skin from multiple malaises like tan, scars among others. Read this article to know more about the benefits of coconut oil on the skin. However first and foremost understand the basic constitution of your skin as this will help you to understand how coconut oil can benefit you.

    The skin is basically made of connective tissues and this gives it a smooth and elastic look. When these connective tissues become weak, the skin starts showing different kinds of problems. You must take proper care of your skin long before these connective tissues starts to weaken. So how to retain the elasticity of connective tissues? It is right here that coconut oil serves to be a handy. Let me tell you how…

    Facts to Know About Coconut Oil

    Coconut oil generally has small molecular structure and this allows it to be easily absorbed by your skin. Apart from that coconut oil has an anti-oxidant property which allows it to impart the same benefits as Vitamin E would do for your skin. It would remove the outer layer of the dead skin to give a fresh look to your skin. At the same time, it would also penetrate deeply into your skin and thereby strengthen the underlying tissues.


    Coconut oil gets easily absorbed into the skin resulting in a soft and a smooth structure. Your dry and wrinkled skin would get a lot of relief if you apply coconut oil. It is far better than any other creams and moisturisers. The creams can give only a temporary relief to your skin. They mainly contain moisture in the form of water. As soon as the moisture in these creams evaporates, your skin again becomes dry and wrinkled.

    How Coconut Oil Can Help?

    If you are suffering from any skin disease like eczema or psoriasis, directly apply coconut oil to the affected area as it can help you to effectively ward off the malaise. At the same time it would also be effective for reduction of any scar that your skin might have.

    When you apply coconut oil in your skin, it would not create any antimicrobial action. In course of time, the bacteria present in the skin would increase the number of fatty acids on the skin thereby preventing it from any kind of infection. The ultimate result would be a radiant glowing skin as well as a smooth complexion.


    If you are looking for anti aging products coconut oil is your best bet. Try to use the virgin coconut oil which has not undergone the refining process. This virgin coconut oil can fight with the free radicals and thus make your skin stay young for a long time.

    If you use this oil regularly there will be no liver spots on your skin. At the same time, it would also prevent the formation of any blemishes on your skin due and give your complexion a smooth tone. Your skin will really look healthy and younger now if you regularly start to take care of your skin. Do not delay. Apply coconut oil on your dry skin regularly and look radiant.




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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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