Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

  • Dressing Trends 2017

    New patterns, colors and styles offer insight to the new fashion trends in the coming year 2017 from experience and fashion shows. Film industry and fashion houses have a bold say incorporating new trends in the field of fashion. Here comes the sincere effort from the best sari shop Kolkata, Simaaya to throw some lights on the coming trends.

    Love Is in The Air


    Romantic dresses in vibrant colors are in the top trends now. The fashion houses and red carpet events throw lights on dramatically draped saris, opulent lehenga and exclusive anarkalis from the best lehenga store Kolkata, Simaaya Fashions.

    Tudor Style

    Puffed sleeves and retro looking hairdos are going to rule 2017. The Elizabethan look will be donned in the international arena this year. Cream colored tops that are inspired by classic era will convey a modern twist in this coming year.

    Super Stripes


    Yes, stripes are back again, you can wear stripes of different sizes and colors in the same outfit. Even stripes are ‘in’ for the saris too. Designer saris in Kolkata says that sari weavers put a deep glance in striped design again in this coming year. Different fabrics such as cotton and silk saris are made in the stripes that are flaunted by the models and divas of the film and fashion industry.

    Dresses over Pants


    It is kind of ‘old wine in a new bottle’. The trend is back again but the look can definitely help you to freshen up your wardrobe. Big brands styled their models in dress-over-pants ensemble and that gave a hint that this will be a style statement in the coming year.

    If you have a futuristic vision you can easily notice that be it jewellery or garments the retro look is very apt for the arriving year along with some new trends. Open your eyes and ears to get the first news on the trends in the market. Be wise to put your mind over matter when buying new outfits and choose according to your taste and persona. Always remember that you can be the trend setter in the field of fashion if you know how to carry an outfit flaunting your best personality.





  • New Year New Resolution

    With the arrival of the New Year people already started to make new lists of resolutions. Some points are added for the first time and many are there that have not been achieved in the present year and thus pushed to the next one. Best Salwar Store Simaaya bestows a sincere effort to enlighten you about some resolution ideas for the coming year.

    Be more awesome than last year

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    You will find yourself at home most of the time when you get stuck in a rut. Meet new people, be interesting and have a beautiful network in the coming year to be more awesome. Clear your mental blockage and make lots of good friends. Overcoming shyness is indeed an achievement, is not it? If you are confident and other people notice it, it will be much easier for you to have your opinion heard.

    Be More Active

    Ignore all negativities of your life and embrace positivity. All you need to do is to find a way of moving around throughout the day instead of staying hunched over the computer. Spend more quality time with your family; have at least one meal together and go for a long fresh walk after dinner with your partner.

    Change Is on The Cards

    Make a list of major and minor life style changes. Keep remember that self help is the best help and stick to those changes only which are beneficial for health, both mental and physical. Try to find out interesting ways to increase your focus and cognitive capacities. Meditation reduces stress, lessens anxiety and even increases the brain-activity which involves muscle control, sensory perception, decision making and self control; so make it a habit of everyday, trust me, at the end of the day you will discover a new you.

    Lose Weight, Stay Fit


    December month comes with many occasions and so many people pack on pounds during this time and then resolve to lose the weight in the new-year. This is the time to gear up to lose those extra kilos by enrolling to some good gym. Carrying excess weight puts us at a greater risk of a whole range of serious health problems such as heart disease and diabetes; without making much fuss about what to eat and what not try to keep it simple. Eat lesser amount and try to stick to it throughout the year.

  • Retrospection of Style Trends 2016

    Another year begins; so as the new trends, new looks and new thoughts gearing up to take place of the old ones. It is the time for retrospection. Yes, we do a sincere recapture for the fashion trends of 2016 especially webbed the Indian fashion industry this year from the best ethnic wear for women, Simaaya.

    The Grandiose of A Sari

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    Undoubtedly the most dominating item of Indian fashion arena, this year our desi females mostly donned materials like chiffon, silk, ghicha silk, jute and cotton. During this year many stalwart designers produced the collection of opulent saris to make it cozier in South Asian countries. Designer houses came out of their comfort zones to give sari a makeover as a sari gown, though still it captured the red carpets and adorned by the celebs and socialites only but who says in the coming years sari gowns will not rule the fashion industry?

    Lavish And Luxurious Lehenga

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    Beautiful Indian women become more elegant in lehengas. Trust me, a lehenga holds the appeal in an Indian body tone and figure does not hold the same appeal for any other country’s woman. The top most designers are playing with the cuts and fabrics of a lehenga nowadays giving it a more appealing look. If you visit the best stores those keep designer lehengas in Kolkata you will definitely have a distinct idea. The embellishments added more glamour quotient to a lehenga in 2016, be it long trail, over the choli, heavily embroidered or gota bordered they are dominating the ramp in the ongoing year.

    Swanky Salwar Suits


    The Numero Uno staple dress for the Indian women, whether you are in some formal events, everyday work place or an exotic party; a salwar can be your savior anywhere and everywhere. Taking about the trends in the field of salwar suits or churidar, the first thing that blurs our mind is the new asymmetrical look in the hemline. Other designs that comprise the detailing such as sheer, crop top with traditional elements, sequined are very trendy. Side slits or front slits long length salwar suits that are donned with jackets or scarves created a stir in the fashion world.

    Royal embellished anarkalis with floor touching lengths along with long flared jackets dominated the fashion gateways. Apt for weddings or ritzy occasions these fabulous dresses give the svelte look in minutes.

    Trends come and go but few ideas are converted into style statements. Fashion boutiques, designer houses created prolific designs that surely lured you providing a prima donna look this year and the legacy will continue.


  • Bridesmaid Dressing Trends This Season

    What to Choose for The Bestie of The Bride

    The concept of bride’s maid is a bit western but in India the friends and female cousins are considered as the same. And the outfit of the bride’s maid is no less important than the bride herself so an insight is indeed needed for the wedding garments for the bestie of the bride. We sincerely try to illuminate you about what to wear to look like a diva on the day of the wedding.

    A Classic Ethnic Piece

    An Indian wedding is incomplete without opulent saris. Yes, Designers saris in Kolkata have an endless market and you can choose from the heap. Think before you opt for a sari, whether it should be classic, vintage or a modern one. If you wear a flowery lace corset then choose a light weight one and if a sleeve less or back less is the statement of the day then definitely go for a heavy, quintessential sari you treasure for the lifetime.

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    Illustrative Lehengas are also archetypal nowadays. Be it in any pastel shades or glittery golden or bronze threaded, they have their own say that no one can deny. Best lehenga shop Kolkata will provide you with umpteen options to spin your head. Be wise to choose an opulent one for the wedding evening.]


    Seasonal Attributes

    Always consider the season and time of the wedding before selecting an outfit, especially for the bridesmaid. Fall tones such as light pink, mocha, navy blue, simple black and sea greens are nice for winter and light yellow, any shades of purple, grey are good for summer. The color red is applicable any time any season particularly when a wedding is concerned. Bride’s maid can pick any color and fabric suitable for her deciding on the persona and body type. During present time bride’s maid dresses have become glamorous, gorgeous and modern. More than ever, the dresses represent ongoing trends that have real influences from the fashion shows as well as red carpets.

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    Ideal Makeup

    Young girls do not need heavy makeup as that will ruin the innocence. Simple eye makeup adorned with an elaborate hairdo and hint of lipstick; that is all for the makeup. Yes, long and wavy curls of your tresses are ‘in’ these days.


    Always choose a reputed retailer for the wedding dresses or better if you can customize it; the options are available in all leading stores and boutiques. It is advised to buy them being present at a store. Happy Shopping!

  • The 5 must Have Dresses to turn you into a Diva this Wedding Season

    Come winter, and your mail box and your fridge magnets gets all flooded with wedding invitations and their reminders. While weddings, especially Indian ones, can be fun and full of grandeur, it also comes with an additional cause to worry about, ‘what to wear?’! Ladies, let us not break a sweat. A little help and calculated shopping can keep you smiling and your style and glam quotient intact. You can always rush to a designer store to get the best ethnic wear for women or you can take a minute, read this and then decide on what are your basic essentials this season to help you stand out from the rest. If you are willing to break the tradition yet look stunning in your bestie’s or your cousin’s wedding, here are the 5 must have pieces you ought to get from the house of Simaaya.


    You cannot really skip a lehenga from your wedding wear list, can you? But this beautiful piece is not exactly a regular lehenga, you would easily find in the market. Team this bold blue flared skirt in silk with the Pink Crop top on the Sangeet ceremony or in the Mehendi ceremony and make all the head turn in the sangeet. Wear it with a dupatta to add some ethnic value or simply skip the dupatta to add a modern element to it. Accessorize with stacked bangles or simply a silver headgear and see how you woo the crowd with the whirl of your skirt and the charm of your look.


    Abaya Suits

    This beautiful yet graceful suit can be your perfect choice for any of the functions in a wedding, be it the wedding night of a friend or the Sangeet ceremony of your cousin. This long slit kurti with gold patterns and the crushed silk skirt with a dupatta will add a grace and touch of ethnicity to your look. Team it up with beautiful chandelier earrings and kohl eyes and be the show stealer for the night. A beautiful clutch can always add some more grace to your look.


    Palazzo Suits

    On that Cocktail Party, when every girl is out there in LBDs and shift dresses, walk in, in this beautiful black and elegant Palazzo suit. The black kurta with minimal gold embroidery and gold palazzo will make you stand out from the rest. Skip the dupatta, if you want and team it up with a black stilettos and smoky eyes and cast your spell on the entire crowd. Who said, cocktail parties are meant for just western wears.



    So it’s the night of the reception and you are clueless whether to wear a saree or a lehenga or is there anything else in the option? It is then that this Gown will come to your rescue. A beautiful shade of blue with a an intricate embroidered work on the upper part simply makes it suitable for the Indian functions. Wear a diamond or pearl drop in the ear and tie your hair into a messy bun. Carry a small box clutch and team it up with gold stilettos.


    A Kanjeevaram

    An Indian function without saree is unimaginable so buying a beautiful silk traditional kanjeevaram saree is always a good idea. It will always be your life saver, whenever you are confused. You can wear it on the wedding night or any occasion. Wear it with traditional jhumkas for a traditional look or wear it with a crop top to add a modern touch to your look. You can also drape it in a different style to make your look funky, for example how about draping it in a dhoti style?!


  • Ethnic Wear for The New Year

    India is a rich platform of lavish ethnic wears of numerous cultures, religions and languages. Basically depending on body shapes and personality ethnic dresses keep on changing. Simaaya Fashions, the store that has the best ethnic wear for women in Kolkata throws some lights on what to choose and what not in the field of ethnic wear.

    The Most Preferred Choice

    Ethnic wear is the mirror of rich culture and heritage in India. They are mostly used in daily wear as well as on festivals, special occasions and rituals. An Indian woman gracefully dons salwar kameezes, kurtis, lehenga and sari in such an exotic way that reflects her persona and culture perfectly. Several options are available for the gorgeous women to choose from as per the preference, body type and complexion.


    Salwar And Kurti

    An exclusive salwar suit or kurti for any formal event will make you stand apart in a crowd. They have umpteen designs, patterns and styles that can be paired up with leggings and flaunted with or without dupatta. Anarkali suit has a different appeal, a frock style with symmetric or asymmetric pattern and is donned with dupatta and churidar.


    Sari, The Symbol of Womanhood

    Be it the end of the year or beginning, a sari is always welcome in a woman’s wardrobe that hardly needs definition. Womanhood is perfectly defined with a sari; many options are available in both traditional and contemporary ways for a sari. Mixed and matched with a blouse or corset a sari can give you the most coveted look you deserve.


    Designer Lehenga

    Be it wedding or festival; be it party or reception, a lehenga is welcome everywhere. This year go for a designer lehenga in Kolkata to flaunt in a party and be different from others. Multiple designs, patterns and colors are available, be wise to choose depending on the body structure and complexion.


    The more you stylize yourself the more you acquire. Fashion trends keep on changing but the truth is ethnic wear remains same for year after year. An opulent ethnic wear is never out of the trend and Simaaya knows about the latest fashion in the field of ethnic wear. Select the rare statement items from Simaaya and make this Year End memorable.

  • Peel Off The Old To Get A Glowing Complexion For The Festive Season

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    Image Source from Google

    Festivals are one time in the year when looking good becomes a priority and every blemish and pimple is a nightmare for the fashionista and beauty conscious divas. However, while there are many reasons for breakouts, there are equally many ways in which to combat those skin horror stories. So fasten your seatbelts as we start on the skin care tip ride.

    Beat The Cruel Sun

    The worst skin enemy is the sun which leads to a plethora of skin problems like tanning, sunburns and rashes. Here the only savior is a bottle of sunscreen with an SPF of minimum 25. Just dab on some every few hours and that will save you a lot of skin problems. Again, winter times mean some extra protection and in case you do not want a red and sore skin, then sunscreens are must.

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    Image Source from Google

    Get Rid Of The Grime

    Another skin care routine to follow every single day (and not just before the festive season) is to clean the skin every day. Use cleansers, wet wipes and tonic sprays to ensure that the skin does not dry out and lead to wrinkles. Toning and moisturizing the skin is very much a necessity so as to have a glowing skin.

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    Image Source from Google

    Managing Your Mane

    Your hair is your pride and it is very important to keep it glossy and shining. Using a shampoo twice a week and going for hair spas once a month is beneficial and will prevent the hair from drying out. Those with frizzy hair can try out hair smoothing so that the festive days are hassle free with dreamy film star like hair.

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    Image Source from Google

    Festivals demand a look that is a 360 degree turnaround from the regular daily look. For that, following a few tips will suffice and give you a smart and jazzy look for the season.

  • Indo-Western - The Festive Choice For 2016

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    With the festive season starting in a few days, the shops and your closets must be filled to the brim with cool, new, jazzy and stylish clothes. However, if you are one of those who is not inclined towards purely Indian and western wear, then there is the new concept of indo-western wear. These can be any of the things which you love to wear while mixing and matching it with the latest trends of the season. Therefore, visit the best sari store Kolkata has and lay your hand on the best fusion trends of the season.

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    Channel The Indian In You

    The most popular and ethereal looking of Indian dresses are sari and salwar suits. However, the innovative and extraordinary fashion designers of India have thought of some smart fusion options to come up with westernized salwars. The chic variations are palazzo and dhoti pants coupled with kurta. Or you can try out the short dresses with churidars or loose flared pants. Those out to be the cynosure of all eyes can try out a dynamic combination of  a loose eastern style pant with an off-shoulder poncho. And to bowl over everyone with your sense of style, you can easily get experimental with the salwar bodysuits.

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    Swooning Over Sari

    Saris are one of the most versatile and royal of all Indian dresses. The drapes, style, colors and the inherent sensuality of this garment makes it stand out among all other the other dresses which also have the tag of being Indian. The latest and hot trend is to wrap the 'pallu' of the sari like a scarf and wearing a crop top instead of a blouse. In fact, the smart designs and embellishments on this attire helps to make it the indo western outfit of choice in 2016.

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    While these two are the choicest outfits to experiment during this festive season, there are also other things like skirts and long anarkalis to go with it. Team them up with a long embroidered coat and you will be quite ready to rock the party and be the torch bearer of indo western outfitting this season.

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  • Be The Queen Of Festivity With Regular Beauty Regimen

    Festivals are the perfect time to go on a regular beauty regimen and put that glow and beauty back on your face again. During festivals, there is increased application of make up on your face and these result in boils and eruptions later or worse during the big days. However, with the festivals some months away, go on regular cleansing, toning and moisturizing routine to achieve that envious glow which will complement the attire from the best best saree store Kolkata has.


    Fall Back On The Home Kitchen

    To care for your skin, you can go for yoghurt, papaya, orange peel powder, milk, honey and more or less anything. Just raid your skin and you will be faced with a treasure trove of beauty products that are inexpensive and equally effective.

    Caring For The Mane

    Image Sourced From Google

    Hair is another important and essential thing to care for when the desire is to look beautiful during festivals. If you are bored with black hair, then chuck the hair color and if henna is too cumbersome then  take a few sprigs of rosemary and boil it with 2 cups of water and black tea. Mix it with shampoo and use it to get that pretty brown tinge. For frizz free shiny hair, boil two lemons with water and spray this on the hair.

    Easy On The Eyes

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    When you have a three day (and night) occasion in a row, it will tell on the eyes. For this, massage the eye area with grated cucumber and then place a freezed chamomile tea bag on it. You can also splash your eyes with cold water mixed with rose water and honey.

    Healthy Lifestyle

    Lastly, a healthy lifestyle is very important for good glowing skin. Eat healthy that includes fresh fruits and vegetables. Drinks lots of eater and take 7-8 hours of sleep. You must also cut down on the urge to eat oily and fatty food and fizzy dinks are akin to poison to the skin.

    Image Sourced From Google

    Beauty is really skin deep and while you can go for skin treatments, healthy eating and caring for it is of utmost necessity.

  • Festive Dressing Tips

    Dressing Tips for festivals
    The festive season arrives with lots of partying and unhealthy binging. But all these things cannot snatch you away from the madness of festivity; here come tips to flaunt the prima donna hidden in you even after attending as many parties as you want.

    Dress Elegantly
    Always opt for the colors that do not make you look dull. If you are in for ethnic look, you can go to the best salwar store Kolkata such as Simaaya Fashions and umpteen options will come up but do not attempt something very drastic.
    Nothing speaks volume like a good pair of jeans so do a research on good quality denim that ensures a custom fit. Talking about colors, nothing hammers the old navy blue so you can pick it up even closing your eyes.

    Image sourced from Google

    A right pair of shoes can do wonders as they are the perfect confidence boosters. Do not forget to try on a few before you make sure which one to pick.
    Right accessories are always there to make the right statement. Buy some fashion accessories that will complement your dress as well as work wonders with plenty other things you have in your closet.

    Beautiful Skin
    All the costly dresses and accessories will go in vain if your skin loses its natural brightness. Hectic days at work, partying for late and unhealthy savoring left their marks on skin so take extra time to remove make-up and clean your skin thoroughly. Drink 8 to 10 glasses of water every day to clean all the toxins out of your system.
    A healthy diet consisting fresh fruits, green vegetables and lentils can provide you with a great body. As most fruits and vegetables have antioxidants, they help to rejuvenate your skin as well as detoxify your body turning it into a fresh and dazzling one.

    Beauty Gets Attention, Personality Gets Heart
    At the end of the day make a statement with your style and with your smile; wearing them both you can leave a long lasting impression on the onlookers. Be bold, slap on some attitude to make others speechless. So what exactly does it take to stand you apart in a crowd like a diva? It is your dynamic personality.

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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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