Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

  • The 5 must Have Dresses to turn you into a Diva this Wedding Season

    Come winter, and your mail box and your fridge magnets gets all flooded with wedding invitations and their reminders. While weddings, especially Indian ones, can be fun and full of grandeur, it also comes with an additional cause to worry about, ‘what to wear?’! Ladies, let us not break a sweat. A little help and calculated shopping can keep you smiling and your style and glam quotient intact. You can always rush to a designer store to get the best ethnic wear for women or you can take a minute, read this and then decide on what are your basic essentials this season to help you stand out from the rest. If you are willing to break the tradition yet look stunning in your bestie’s or your cousin’s wedding, here are the 5 must have pieces you ought to get from the house of Simaaya.


    You cannot really skip a lehenga from your wedding wear list, can you? But this beautiful piece is not exactly a regular lehenga, you would easily find in the market. Team this bold blue flared skirt in silk with the Pink Crop top on the Sangeet ceremony or in the Mehendi ceremony and make all the head turn in the sangeet. Wear it with a dupatta to add some ethnic value or simply skip the dupatta to add a modern element to it. Accessorize with stacked bangles or simply a silver headgear and see how you woo the crowd with the whirl of your skirt and the charm of your look.


    Abaya Suits

    This beautiful yet graceful suit can be your perfect choice for any of the functions in a wedding, be it the wedding night of a friend or the Sangeet ceremony of your cousin. This long slit kurti with gold patterns and the crushed silk skirt with a dupatta will add a grace and touch of ethnicity to your look. Team it up with beautiful chandelier earrings and kohl eyes and be the show stealer for the night. A beautiful clutch can always add some more grace to your look.


    Palazzo Suits

    On that Cocktail Party, when every girl is out there in LBDs and shift dresses, walk in, in this beautiful black and elegant Palazzo suit. The black kurta with minimal gold embroidery and gold palazzo will make you stand out from the rest. Skip the dupatta, if you want and team it up with a black stilettos and smoky eyes and cast your spell on the entire crowd. Who said, cocktail parties are meant for just western wears.



    So it’s the night of the reception and you are clueless whether to wear a saree or a lehenga or is there anything else in the option? It is then that this Gown will come to your rescue. A beautiful shade of blue with a an intricate embroidered work on the upper part simply makes it suitable for the Indian functions. Wear a diamond or pearl drop in the ear and tie your hair into a messy bun. Carry a small box clutch and team it up with gold stilettos.


    A Kanjeevaram

    An Indian function without saree is unimaginable so buying a beautiful silk traditional kanjeevaram saree is always a good idea. It will always be your life saver, whenever you are confused. You can wear it on the wedding night or any occasion. Wear it with traditional jhumkas for a traditional look or wear it with a crop top to add a modern touch to your look. You can also drape it in a different style to make your look funky, for example how about draping it in a dhoti style?!


  • Ethnic Wear for The New Year

    India is a rich platform of lavish ethnic wears of numerous cultures, religions and languages. Basically depending on body shapes and personality ethnic dresses keep on changing. Simaaya Fashions, the store that has the best ethnic wear for women in Kolkata throws some lights on what to choose and what not in the field of ethnic wear.

    The Most Preferred Choice

    Ethnic wear is the mirror of rich culture and heritage in India. They are mostly used in daily wear as well as on festivals, special occasions and rituals. An Indian woman gracefully dons salwar kameezes, kurtis, lehenga and sari in such an exotic way that reflects her persona and culture perfectly. Several options are available for the gorgeous women to choose from as per the preference, body type and complexion.


    Salwar And Kurti

    An exclusive salwar suit or kurti for any formal event will make you stand apart in a crowd. They have umpteen designs, patterns and styles that can be paired up with leggings and flaunted with or without dupatta. Anarkali suit has a different appeal, a frock style with symmetric or asymmetric pattern and is donned with dupatta and churidar.


    Sari, The Symbol of Womanhood

    Be it the end of the year or beginning, a sari is always welcome in a woman’s wardrobe that hardly needs definition. Womanhood is perfectly defined with a sari; many options are available in both traditional and contemporary ways for a sari. Mixed and matched with a blouse or corset a sari can give you the most coveted look you deserve.


    Designer Lehenga

    Be it wedding or festival; be it party or reception, a lehenga is welcome everywhere. This year go for a designer lehenga in Kolkata to flaunt in a party and be different from others. Multiple designs, patterns and colors are available, be wise to choose depending on the body structure and complexion.


    The more you stylize yourself the more you acquire. Fashion trends keep on changing but the truth is ethnic wear remains same for year after year. An opulent ethnic wear is never out of the trend and Simaaya knows about the latest fashion in the field of ethnic wear. Select the rare statement items from Simaaya and make this Year End memorable.

  • Peel Off The Old To Get A Glowing Complexion For The Festive Season

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    Festivals are one time in the year when looking good becomes a priority and every blemish and pimple is a nightmare for the fashionista and beauty conscious divas. However, while there are many reasons for breakouts, there are equally many ways in which to combat those skin horror stories. So fasten your seatbelts as we start on the skin care tip ride.

    Beat The Cruel Sun

    The worst skin enemy is the sun which leads to a plethora of skin problems like tanning, sunburns and rashes. Here the only savior is a bottle of sunscreen with an SPF of minimum 25. Just dab on some every few hours and that will save you a lot of skin problems. Again, winter times mean some extra protection and in case you do not want a red and sore skin, then sunscreens are must.

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    Get Rid Of The Grime

    Another skin care routine to follow every single day (and not just before the festive season) is to clean the skin every day. Use cleansers, wet wipes and tonic sprays to ensure that the skin does not dry out and lead to wrinkles. Toning and moisturizing the skin is very much a necessity so as to have a glowing skin.

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    Managing Your Mane

    Your hair is your pride and it is very important to keep it glossy and shining. Using a shampoo twice a week and going for hair spas once a month is beneficial and will prevent the hair from drying out. Those with frizzy hair can try out hair smoothing so that the festive days are hassle free with dreamy film star like hair.

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    Festivals demand a look that is a 360 degree turnaround from the regular daily look. For that, following a few tips will suffice and give you a smart and jazzy look for the season.

  • Indo-Western - The Festive Choice For 2016

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    With the festive season starting in a few days, the shops and your closets must be filled to the brim with cool, new, jazzy and stylish clothes. However, if you are one of those who is not inclined towards purely Indian and western wear, then there is the new concept of indo-western wear. These can be any of the things which you love to wear while mixing and matching it with the latest trends of the season. Therefore, visit the best sari store Kolkata has and lay your hand on the best fusion trends of the season.

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    Channel The Indian In You

    The most popular and ethereal looking of Indian dresses are sari and salwar suits. However, the innovative and extraordinary fashion designers of India have thought of some smart fusion options to come up with westernized salwars. The chic variations are palazzo and dhoti pants coupled with kurta. Or you can try out the short dresses with churidars or loose flared pants. Those out to be the cynosure of all eyes can try out a dynamic combination of  a loose eastern style pant with an off-shoulder poncho. And to bowl over everyone with your sense of style, you can easily get experimental with the salwar bodysuits.

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    Swooning Over Sari

    Saris are one of the most versatile and royal of all Indian dresses. The drapes, style, colors and the inherent sensuality of this garment makes it stand out among all other the other dresses which also have the tag of being Indian. The latest and hot trend is to wrap the 'pallu' of the sari like a scarf and wearing a crop top instead of a blouse. In fact, the smart designs and embellishments on this attire helps to make it the indo western outfit of choice in 2016.

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    While these two are the choicest outfits to experiment during this festive season, there are also other things like skirts and long anarkalis to go with it. Team them up with a long embroidered coat and you will be quite ready to rock the party and be the torch bearer of indo western outfitting this season.

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  • Be The Queen Of Festivity With Regular Beauty Regimen

    Festivals are the perfect time to go on a regular beauty regimen and put that glow and beauty back on your face again. During festivals, there is increased application of make up on your face and these result in boils and eruptions later or worse during the big days. However, with the festivals some months away, go on regular cleansing, toning and moisturizing routine to achieve that envious glow which will complement the attire from the best best saree store Kolkata has.


    Fall Back On The Home Kitchen

    To care for your skin, you can go for yoghurt, papaya, orange peel powder, milk, honey and more or less anything. Just raid your skin and you will be faced with a treasure trove of beauty products that are inexpensive and equally effective.

    Caring For The Mane

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    Hair is another important and essential thing to care for when the desire is to look beautiful during festivals. If you are bored with black hair, then chuck the hair color and if henna is too cumbersome then  take a few sprigs of rosemary and boil it with 2 cups of water and black tea. Mix it with shampoo and use it to get that pretty brown tinge. For frizz free shiny hair, boil two lemons with water and spray this on the hair.

    Easy On The Eyes

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    When you have a three day (and night) occasion in a row, it will tell on the eyes. For this, massage the eye area with grated cucumber and then place a freezed chamomile tea bag on it. You can also splash your eyes with cold water mixed with rose water and honey.

    Healthy Lifestyle

    Lastly, a healthy lifestyle is very important for good glowing skin. Eat healthy that includes fresh fruits and vegetables. Drinks lots of eater and take 7-8 hours of sleep. You must also cut down on the urge to eat oily and fatty food and fizzy dinks are akin to poison to the skin.

    Image Sourced From Google

    Beauty is really skin deep and while you can go for skin treatments, healthy eating and caring for it is of utmost necessity.

  • Festive Dressing Tips

    Dressing Tips for festivals
    The festive season arrives with lots of partying and unhealthy binging. But all these things cannot snatch you away from the madness of festivity; here come tips to flaunt the prima donna hidden in you even after attending as many parties as you want.

    Dress Elegantly
    Always opt for the colors that do not make you look dull. If you are in for ethnic look, you can go to the best salwar store Kolkata such as Simaaya Fashions and umpteen options will come up but do not attempt something very drastic.
    Nothing speaks volume like a good pair of jeans so do a research on good quality denim that ensures a custom fit. Talking about colors, nothing hammers the old navy blue so you can pick it up even closing your eyes.

    Image sourced from Google

    A right pair of shoes can do wonders as they are the perfect confidence boosters. Do not forget to try on a few before you make sure which one to pick.
    Right accessories are always there to make the right statement. Buy some fashion accessories that will complement your dress as well as work wonders with plenty other things you have in your closet.

    Beautiful Skin
    All the costly dresses and accessories will go in vain if your skin loses its natural brightness. Hectic days at work, partying for late and unhealthy savoring left their marks on skin so take extra time to remove make-up and clean your skin thoroughly. Drink 8 to 10 glasses of water every day to clean all the toxins out of your system.
    A healthy diet consisting fresh fruits, green vegetables and lentils can provide you with a great body. As most fruits and vegetables have antioxidants, they help to rejuvenate your skin as well as detoxify your body turning it into a fresh and dazzling one.

    Beauty Gets Attention, Personality Gets Heart
    At the end of the day make a statement with your style and with your smile; wearing them both you can leave a long lasting impression on the onlookers. Be bold, slap on some attitude to make others speechless. So what exactly does it take to stand you apart in a crowd like a diva? It is your dynamic personality.

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  • Dress Ethnic This Puja: Tips for the Festive Season

    If you have a feeling that this is a time to go for western attires, then you are surely having a misconception. So, before picking up a casual crop top think again. Slip into graceful and extremely comfortable ethnic wears that are made of natural fabrics. Not to forget, wedding season has started once again.

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    Go Bold With Blouses

    So, even if you are not the bride, you will certainly have invitations lined up this season. It’s time to look bold by donning some stylish blouses designed by a special designer store like Simaaya. Go for some smart spaghetti straps, backless or halter necked blouses. Boat neck is also very much in this season. Pair it with a exquisite chiffon or net sari and you will look like a diva in the wedding party for sure.

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    Look Fab In A Sari

    Silk saris like Benarasi or a Kanjivaram can never go out of fashion. Wear a rust orange colored or a teal blue kanjivaram or a dark moss green, fushia pink Benarasi with intricate golden zari work. Most designs like intertwining floral, jhallara are Mughal inspired. Be rest assured to stand out in crowd. Simaaya, the best designer store in Kolkata, uses the finest quality silk in making each sari.

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    Alluring Lehengas

    Silk, satin and georgette can be combined in different forms to prepare a perfect wedding dress. You might wear a stylish lehenga if you do not wish to drape a sari. Go for the ones that show off your figure well. Dark shades like royal blue, aquamarine and different hues of yellow will look great. Put some bright accents on your outfit.

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    Look Cute In Ethnic Skirt

    Geometrical and floral patterns reign this season. Go for a skirt that suits your figure perfectly. If you are planning for a party, tulip skirts will be perfect.

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    Pair your skirt with a loose fitted tank top or something with flares. But it is advisable to avoid skimpy outfits. If your skirt is in muted shade, opt for a vibrant top or vice versa. A cropped blouse looks great with a high waisted choli or even a smart jacket. You will look absolutely classy in it.

    Time for Indo-Western Dresses

    If you are going for a casual party, flaunt your figure in a beautiful asymmetrical dress in navy blue. To create a more feminine look, you can opt for a maroon pleated dress in pure georgette. You are in for experimentation? Put up an eye catchy look by wearing a graceful Pure Georgette red and black jumpsuit in floral design.

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    This is a time to create a good balance of both ethnic as well as western dress. So, dress well, go ethnic. Don’t try to impress, just be the best unlike the rest.”

  • Weave A Story With A Saree This Durga Puja

    "Saree" personifies womanhood and sensuality. Believed to have been born out of the creative imaginations of a weaver who dreamt of a woman. The length of her long and beautiful hair, the colours of her moods and the tenderness of her feminine touch. The weaver wove  his creative vision for many yards, which is now popularly known as the "saree". Besides being an important festival, Durga Puja is also one of the biggest fashion parade of the year. Wearing new clothes is an important part of Durga Puja. Durgotshav is celebrated  5 days in a year,Shashti,Saptami,Ashtami,Navami and Dashami. These 5 days are celebrated with much grandeaur and happiness. Apart from the rituals, Durga Puja is also that time of the year when women of all ages wear sarees of vibrant colours,different styles and fabrics. Here's a guide that will help you choose Puja Sarees for the different days and the various ceremonies related to Durga Puja.

    1) Taant


    Popularly known as "Bengal Cotton",Taant sarees are woven exquisitely with fine quality cotton. The light weight of the saree makes it extremely comfort providing.Taant sarees are extremely economical and are manufactured across West Bengal.Available in vibrant colour combinations like golden,yellow,black and silver colour combination, red and white colour combinations,You can drape a Taant Saree on a Shashti night. Flaunt an aristocratic Bong look in a Taant saree while pandal hopping.

    2) Kanjeevaram


    Woven by weavers of Kanjipuram,it is named  after the village. Crafted with rich quality silk, the quality of the silk is extremely thick. The Kanjeevaram Saree is available in a variety of colours like red,golden,black,green,yellow, fuchsia pink, peacock blue. This South Indian saree is heavily embellished with zari work. Showcase elegance and grace by wearing a gorgeous Kanjeevaram saree on the Ashtami night .You can team up golden jewellery and a red bindi with your kanjivaram saree for a traditional Bengali look.

    3) Designer Sarees


    Modern women like being unique and hence designer sarees are a good option for them. An amalgamation of traditional and modern style, Navaratri Special designer sarees are available in a plethora of fabrics and colours. You can match a stylish brocade blouse with your designer saree. Complete your eccentric Navami night look by wearing lovely bangles and stylish danglers with your saree. Smoky eyes and matte lipstick will add more charm to your look.

    4) Handloom Sarees


    Handloom sarees are manufactured in India and Bangladesh. Handloom Sarees are richly crafted with Cotton,Tussar Silk,Cotton Silk,Jute,Ghicha. They are very much in fashion these days because of its soberly glamorous touch and there are certain major saree brands who sell beautiful handloom sarees. You can team up a Kalamkari Blouse and junk jewellery for a classy and stylish look. The light weight and soft fabric  makes you feel at ease while pandal hopping in the hot and humid weather of Kolkata. Flaunt your  charismatic personality as you drape a handloom saree while outing with friends on a Saptami night.

    5) Printed Sarees


    A huge Durga Puja Collection of printed sarees are found online. Printed sarees are the most common sarees worn by Indian women. A blend of traditional and modern prints, these sarees are a style statement for many Indian women. The printed sarees symbolizes grace and simplicity. Look opulent in block printed,kalamkari printed, digital or floral printed sarees at parties, gatherings or community lunches during Durga Puja. The make should be very subtle. You can put some gloss and highlight your eyes with kohl to give yourself a modern Bong look.

    6) Georgette


    These light weight and comfort providing sarees are the best option if you have to go to office on Durga Puja. Georgette sarees are available in bright colours and unique designs. You can team up your saree with a matching or contrasting blouse. You can wear jhumkas or danglers with your saree for a complete ethnic look. Flaunt your charismatic personality by wearing a classy georgette saree on Dashami evening.

    Nowadays shopping online is much easier and convenient than conventional shopping. There are a  huge number of budget friendly online sites that provides you with a lot of options to choose from. Start your Durga Puja shopping by visiting  Simaaya Fashions Online  and  pick from a wide and versatile range of sarees.

  • Spring Time Tips To Stay Glowing And Fresh

    With spring time back in its full glory, it is the time to get into a strict regimen so that you can stay glowing all through the day. Be it clothes from the best saree shop Kolkata has, cleansing or make up, everything has to be light and breezy so that you can struggle through the whole day. Here we bring you 3 tips to make springs easier.


    Concentrate On Clothes

    Spring time clothes should meet three criterias – one, it should be of natural fabric, two, they must be fresh and clean and third, they should be brightly coloured with happy prints so that the springy feeling is always with you. Spring is in fact the time for colours like yellow, lime green, orange and any other pastel colour. On the print front, any quirky or happy print is okay and the all time favourite print is of course the floral prints. Cotton is the best fabric of the season and the best salwar store Kolkata has will recommend you to wear kurtis and women’s suits that are skin friendly and airy.


    Keep A Squeaky Clean Face

    During spring time, it is essential that you keep your face and body clean and free from dirt, grime, sweat and germs. Hygiene is of paramount importance.Bathe twice and use a good face wash for our face.  In case you have an oily skin, splash your face with water at intervals and carry wet wipes. Most importantly, use a sunscreen because the biggest damage to the skin is done by the merciless sun. Exfoliation is equally important because dead skin cells are the bane of skin in spring.

    Make Up And Hair In Spring

    Spring makes your hair go limp and dry or extremely oily. The only way to combat this is by shampooing your hair. Keeping your hair open can be a bit distressing in the heat, so you can tie it up stylishly into a pony or even a bun that goes well with Indian and western outfits.

    Spring demands light clothes and that is what we have recommended here. However, that does not mean that you cannot wear the designer sarees in Kolkata stores and rock spring. Just pay attention to the blouse and accessorize and you can surely beat spring in style.




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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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