Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

  • Say Hello to Style This Winter- Winter Styles for Winter Brides

    In a summer dominant country like India, weddings in winter are a rage, thanks to the charming weather, abundance of flowers and lovely themes and outdoor venues to explore. But when the mercury slips a little lower than the comfort level, it might be a bit problematic for the bride and her lovely attire. Do not panic, lovely ladies, even if the temperature is giving you shudders for we have got you covered to beat the chill in style on your D-day.

    Wrapped Elegance
    Since time immemorial, shawls has been the savior of every bride who decided to tie the knot in winter, and trust us when we say it has not lost its charm. Wrap yourself up elegantly in the warmth of an intricately embroidered pashmina or any shawl. The richness of the embroidery will keep up with your wonderful wedding Saree or Lehenga and will keep you warm and comfortable while taking the vow.


    Trick is Up the Sleeves
    The blouse for your saree and lehenga can be one of the most integral part of your wedding attire. And when it is winter, you can make it even more integral and interesting. Beat the chill in unique and trendy blouses to go with your wedding attire. Opt for long sleeved velvet blouses in contrast colors with heavy embroidery to keep up the spirit. Heavy fabric like velvet will keep you warm and stylish.

    Go OTT with Overcoats
    Overcoat and Trench coats are a rage this season, but to add them or not to your wedding attire are a million dollar question! Well, if you want to make a statement on your wedding day, do not hesitate, simply wear it over a beautifully draped saree or lehenga and give your guests some serious style goals.

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    Crop it with Sweaters
    Planning to wear a lehenga or saree on your wedding? How about adding a fun twist to it? Sport your wedding attire with a cropped sweater to keep yourself warm and upbeat in fashion. A basic cropped sweater or even a custom made sweater with embroidery can be a good way to keep yourself warm and turn on the heat.

    Quirky and Elegant
    Brides today, love to experiment and if you are one of them, you can surely try our next suggestion to make your wedding a stand out event. Throw in a leather jacket over your wedding attire, be a bomber or a biker, a leather jacket will keep you warm and add a funky look on your wedding day. If you are fun enough, make an entry in glares and boots along with your saree, anarkali or lehenga sported with a leather jacket.


  • Colors to Paint Your Winter Weddings

    Wondering what can be more difficult and crucial than saying ‘Yes’ to your man for marriage? Well, have you considered choosing your wedding colors! Now that you are engaged, it is time to start planning your wedding and your trousseau colors. You can never compromise with anything on your wedding day and so choosing the right color for your wedding dress is of great importance. If you are planning to tie the knot this winter, here is a quick list of all the trending colors for this wedding season.


    Dress up Royally in Purple
    If trends are to be believed, dark and mysterious colors are going to rule the wedding scene this winter. Known for the lovely royal connection, purple is a color that suits every skin tone and will enhance the beauty of the bride. The wonderful color simply adds splendor when teamed with heavy embroidery.

    Marvellous in Marsala
    Look marvellous in marsala, because that is the raging color this season. Opt for velvet lehenga or a heavy embroidered velvet saree for your D day and look elegant in your wedding trousseau. If you want to the bride who would love to flaunt your boldness, you know which color to look for.


    Raise Your Toast in Almond
    Almond tone with the right amount of bling can be a stellar option for the modern brides who love to step out in pastel shades. Opt for contrast colors in blouse or dupatta especially fuchsia pink or pastel pink to enhance the beauty of the color.

    Add Some Golden Peach
    If you are planning to tie the knot this winter, why not add some glitz to the affair. This winter turn some head as you take your vow in stunning wedding attire in golden peach shade. While peach is a very subtle pastel shade, the golden shade will add sheen to the look. Team it up with red or pink dupatta to make mark of your own.


    Mysterious in Midnight Blue
    There is hardly any girl who doesn’t like black, but wearing black in your wedding can be quite a taboo in India. Solution? Get yourself a midnight blue attire in velvet. Be it a lehenga with contrast border or a saree with golden zari work, midnight blue is a color that is creating quite a stir this winter.

  • Shopping Mistakes not to do This Year

    Are you a good shopper? Do you buy stuff which you need and not want? Do you have the habit of sticking to your shopping list and not get swayed by the discount and sale frenzy? If the answers to all these questions are in negative, you need to rethink about your shopping habits. Take note of these 5 common shopping mistakes which we do unintentionally, but can easily avoid.

    A lot of us think that a good brand will never disappoint you; but buying clothes from premium brand do not always guarantee quality. When you are shopping, always look for quality products. There are certain aspects of clothing which make them better than the rest. The first thing that you need to look for is a good fabric. Check out the cuts and designs, the manufacturing quality and the stitches. These are the things that actually distinguish a quality product.


    It will be an absolute blasphemy to buy something without trying it on. Waiting before the changing rooms can be a bit tedious, especially if you are in a hurry. Most manufacturers have their own measurements and sizes which may be different from your body size and shape. It is better to try the clothes; otherwise you may need to come back for an exchange. And in most cases people do not even come back, which means that you actually threw your money in the air. And if you are doing online shopping, you should be pretty cautious about the return policies before you hit the ‘buy’ button.


    Most of us harbour the misconception that we have the best deals in discount stores or during sale time. What we do not realize is that most of us end up buying stuff which we do not even need in this sale frenzy. This is pure impulse buying and simply a waste of money. Ask yourself if you really need the shirt or that pair of boxers just because they come with a cheap tag? Need and want are two different things and distinguishing between the two actually helps you to be a smart shopper.

    It is best not to be tempted by counterfeit items; they are cheap and look exactly like the original Rolex watch you have been dying to buy. But is it worth the money? Most counterfeit items are not of good quality. Buying them means you will waste your money.

    Make a habit of shopping around. You may like a bag at a store and you may find the same bag in an online shopping portal at half the price. Most of the time, we do not compare the prices and the quality of goods before making a purchase. The price of the same bag from the same brand may be less in another store. It is a good habit to do a survey before you make the final purchase.

  • Look Stylish on any Budget

    Clothes could be the weakness for anyone who loves to stay stylish . And now, everybody is striving to look good and walk along with the trend. But contrary to the common belief, you actually don’t have to have a huge budget to look stylish.

    Planning for an ethnic night, get a jacket and a lehenga and team it up for an evening party.Not only will it look trendy, but you can team the jacket with your denim, trousers or regular skirt, without going overboard. One jacket can serve many purposes and yet make you look stylish.


    Being adventurous with colors, especially when you are not confident about it can spoil your look and ruin your budget. You should always know which color or pattern suits you the most. This not only helps you on saving money, but also a lot of Do not buy that light blue lehenga knowing well that blue is not your colour, instead avoid that particular colour and stick to your shades. Whenever in confusion, go to the trial room and take a look at yourself wearing the lehenga, the mirror will not tell a lie.

    Always invest in quality products. A good quality saree or a gown is very comfortable to wear and at the same time will not lose its charm after three or four washes.


    Looking awesome and stylish just takes a little bit of creativity and you can look amazing at any budget. You can always wear an anarkali as a gown, or a front open anarkali, as a jacket over your skirt. You can throw a sequined jacket over your formal dress to give yourself a winter yet party look. Be smart while dressing up and come up with new looks on your own in every budget

  • Sarees For Festive Season

    When it comes to Festival and India all road leads to good food and great fashion. Be it Diwali or Durga Puja or even New Year, shopping for clothes become the priority for every fashion lover. However choosing what to wear in the festive days might get a bit difficult. As the festive days are fast approaching, adding sarees to your wardrobe is always a good idea, since festivals in India is all about embracing your ethnic self. Spoilt for choice, which sarees to buy? Here is a quick list of the must have sarees this festive season.


    Tussar Treasure

    Tussars are a must for every saree lover, be it for a Puja at your place or any simple party, a Tussar silk in beautiful hue when teamed up with a hand embroidered blouse in contrasting color can be the perfect way to look glamorous yet keep things simple. Tussars are classic and can never go out of style, so adding them to your wardrobe is always a good idea.

    Elegantly Yours-Kanjeevarams

    Kanjeevarams are sarees, which are a staple for every woman across the Nation. If you are in love with sarees, there are chances that you already have a couple of Kanjeevarams in your collection. But that does not mean, you cannot buy some more. Having a Kanjeevaram in bright and vibrant hue with rich brocade border simply helps you to keep in touch with your ethnic side. Team it up with a well tailored blouse in brocade of contrasting colors and you will be set to steal some heart and glances in any place you go.


    Dhakai Delights

    Your collection can never be complete if you are not a proud owner of a Dhakai. This wonderful handloom sarees with beautiful motifs are a must for every fashionista. Team them up with a brocade blouse or add some twist to your look by teaming it up with a fun crop top, but having a Dhakai during the festive season is definitely a must and their charm is everlasting.


    This season, it is all about handlooms, hence whatever might be your choice, choose it from the rich selection of handloom sarees and you will be festive ready.

  • Fashionable Looks To Try Out This Diwali


    Diwali is more like a Grand Finale of every festival. As the Diwali days approaches, things just get more and more grand and excitement reaches its brink. From Card parties to Diwali night every occasion calls for a new set of clothes. Just as the Diwali is all set to knock your door, here are some quick tips to ace your look this Diwali, even if you are not a fantastic card player.

    Royal Love

    Diwali is the time when most of us love to dress up in all ethnic. For all those ethnic lovers, this Diwali, simply flaunt your Royality. Dress up in a beautiful designer lehenga or a beautiful solid colored Anarkali kurta teamed up with a Banarasi dupatta to bring out your ethnic side.



    Love To Fuse

    Fusion is the new hot and Diwali is the perfect time to flaunt your love for fusion. Crop Top and Skirt have been tried and loved by all, but this year rock your Dhoti pant with the top of your lehenga and we assure you, you are going to turn quite a many heads. Dhoti Pants are cool, comfortable and very stylish unlike your heavy lehenga skirt.


    Drape Story

    No, we are not suggesting you to wear a saree. Instead, try the draped dresses instead. Beautiful silk and cotton designer dresses look lovely and elegant and are perfect for an evening party during the Diwali.  Simply accessorize with sleek jewellery and you will be all set for the Diwali.

    Fairytale Gowns

    A beautiful gown in pastel shades can simply turn your Diwali into a fairytale affair. Show up in a designer gown in muted gold or pastel shades and become the Queen of Hearts in the Diwali Card Party. A beautiful clutch and a diamond stud will add the right touch of elegance to your look



  • Glamorous Looks To Flaunt This Festive Season

    Durga Puja

    Durga-puja--sareeDurga Puja, Also Referred To As Durgotsav Or Sharadotsav Is The Main Festival Of Bengalis. This  Festival Is Celebrated By Worshipping Maa Durga  And It Is Associated With Several Rituals And Traditions. It Is Not Just About Decorated Pandals. It Is About Those Six Days Observed As Shashti, Maha Saptami, Maha Ashtami, Maha Nabami And The Last Day Is Referred To As Vijayadashami.  Fashion In Puja Is All About Ethnic Wears And Indo-Western Outfits. Ladies Are The Centre Of Attraction During This Grand Time Of  The Year. Red And White Sarees Are Always The First Preference Amongst Women During Pushpanjali. Women Usually Like To Wear Traditional Sarees Such As Georgette, Kanjeevaram, Chanderi, Half And Half,Net,Chiffon And Handloom Sarees. Salwar Suits Like Anarkali, Straightcut,Designer And Patiala's Are In Huge Demand During Festivity. Simaaya Fashions Had Always Fulfilled The Quest Of Women During  Puja's,  This Time Also They Have Brought Same Awesome Durga Puja Special Sarees Online, Durga Puja Special Salwar Suits Online And Kurtis In Order To Cater Women's Fashion Desires. Look Beautiful And Charming By Decking Up Our Exclusive Durga Puja Collections From Our Classy Stores.


    navratriNavratri Means Nine Nights And It Is Multi Days Hindu Festival Which Is Celebrated In Various Parts Of India. Navratri Is Devoted To The Feminine Nature Of The Divine. It Is Symbolized By Triumph Of Good Over Evil. This Is A Special Occasion For Women Who Decked Up To Play Dandiya And Garba. Women Wear Intensely Decorated Chaniya Cholis , Colourful Ghagras ,Lancha And Lehenga Sarees. Anarkali Suits Are Very Popular Amongst Young Women And Also In Huge Demand.  If You Truly Love Ethnic Wears Then Your One Stop Destination Is Simaaya Fashions. Our Alluring Collection Will Make You Look Best During Auspicious Navratri Days. Simaaya's Exotic Collection Consist Of Navratri Special Designer Sarees, Lehengas, Salwar Suits, Ghagra Cholis And Fashionable Kurtis Will Make Your Glance Glorious. Look Like A Fashion Queen As You Deck Up Our Fabulous Ethnic Wears Exclusively At Our Stores.


    diwali-sareeDiwali Is Known As The Festivals Of Lights And It Is Celebrated By People All Over India By Lighting Diyas And Making Beautiful Rangolis. It Is That Time Of The Season When Entire Country Sparkle And Shine. Diwali Is The Perfect Time For Women To Add A Flicker Of Fashion And Glamour To Their Closet. Diwali Symbolizes Tradition Of Ethnicity. Women Specially Love To Deck Up During This Festival Because This Is The Best Time Of The Year For Ladies To Flaunt Their Glamorous Outlook. Women Deck Up With Traditional Wears Like Lehenga Cholis,  Chaniya  Cholis,  Pathani Sarees, Lehenga Saree  And Kanjeevaram Sarees. Younger Generation Mainly Go For Fusion Wear Like Embroidered  Skirt And Even Indo-Western Outfits. Simaaya Brings Forth Some Amazing Diwali Special Collections Of Designer Sarees, Salwar Suits,  Which Guarantees You Best Design And Rich Fabrics Attires. Our Wondrous  Festive Collections Are The Best Outfits To Adorn This Diwali.

    Karwa Chauth

    Karwa Chauth Is A Hindu Festival Celebrated By Hindu Married Women All Over The Country. In This Festival Women Fast From Sunrise To Moonrise For Prosperous And  Long Life Of Their Husbands.  It Is The Celebration Of Bonding Between Two Eternal Souls. This Is One Of The Fanciest Festivals Where  Women Deck Up In Their Finery And Do All The Rituals. Fancy Sarees  In Vibrant Colours Normally Dominates Amongst Women. Designer Lehengas And Half And Half Sarees Are Wonderful Option And It Can Jazz Up Your Glorious Look. Heavy Lehengas Would Blend Perfectly With The Festive Ambience And Can Glam Up Your Glance. Crop Top With Skirt And Dupatta Can Add Trendy Traces If You Choose Right Shades. Check Out Simaaya's Exotic Karwa Chauth Special Designer Sarees, Lehengas, Suits, Crop Tops, Skirts And Dupattas Are Perfectly Designed To Enhance Your Festive Mood.

  • What Trends are in for Festive Season

    It is that time of the year when you need to up your fashion scale and opt for something trendy for the upcoming festive season. Gone are the days of the flowery and flirty and it is time to welcome the cold shoulders, asymmetrical hemline and pocketed dresses. Although there will be always a few time-tested classics, new trends have made quite an impression on the fashion world. Let’s look at the some of the style trends that are becoming the buzz of the town.


    Bold is beautiful, so do not hesitate to look for embellishments and embroideries on your sarees. Search for chikan anarkali and shadow sarees which have become the talk of the town. If you are in an experimental mood, you can look for opaque silk ornate and transparent sheers. And of course, for the innovative look, you can drape the six yards in different ways and go for blazer jackets, belted waists and shirt blouses to take your look to a different new level.


    The 70’s classic look is back with a bang and so is gold. The Parveen Bhabi look of the 70’s with her velvet choker and gold silk gown is here right now! If fashion trends are to be believed, the metallic silver and gold are here to stay for good! The hint of the glimmer will definitely increase your glamour quotient. If you are choosing a metallic bottom, it is best to go for solid colours for the top.

    There is a striking change in patterns. Gone are the days of the floral; the new season has seen the advent of zigzags, stripes and a mix of checks which look not only quaint, but suave as well. Everyday dressing has become quite fun, because instead of the boring stripes and smooth checks you can choose a patterned blouse and team it up with your classic suit.


    Bold slits in kurtas and the asymmetrical hem pattern have become quite popular among designers. The asymmetrical kurtas can be worn with palazzos, skirts, leggings and even a Patiala. The new collections of many designers have showcased the asymmetrical hem line in different ways. The high neck collar has come back with a bang and has made a foray into the corporate world. You can flaunt this style in conferences and meetings.

  • Style Trends for Monsoon Bride

    Remember Mira Nair’s ‘Monsoon Wedding’? Amidst all the chaos, clutter, skeletons coming out of the closet, the wedding held extreme fond memories for the guests and the moviegoers. It seems that everything was perfect at the end. It was romance and rejuvenation of spirits alright; monsoon can have that effect on you. If you are planning your D-day in the most romantic weather, here are a few pointers to help the monsoon bride.


    Rains can be pretty unpredictable; so keep it light during the monsoon. Out with the heavy dresses and bling and keep it minimal. Check out the latest designs on lace, satin, georgette and net and choose a choli with intricate designs. For the lehenga, opt for a lighter ghagra or a lehenga. Before you start on the makeup, pay special attention to your hands and feet. Brides often tend to forget about their feet and hands in the middle of the last minute wedding rush. A regular non-hassle routine like scrubbing your feet and hands with warm water and soft soap or a piece of lemon can do wonders! It is extremely effortless, but gives you that extra shine on your wedding day.


    Rain and humidity both act as spoilers for your hair. This is one thing that you really need to be careful about. Start a hair routine at least two or three months prior to the wedding date. Use a mild shampoo and a conditioner for your hair and wash it at least two or three times a week. You can opt for a weekly spa as well which will help to maintain the soft lustre look of the hair.

    Instead of going for dark colours, you can choose neon shades such as blue, green, peach or pink. Both suits and sarees in neon colours look good on brides. So, if you are choosing a light lehenga for the main event, you can stick to the neon shades for other functions such as sangeet or mehendi.

    It is best not to keep your hair open for the event; you should opt for a messy bun or a neat top knot or a simple braid and adorn it with fresh flowers.

  • Summer essentials you should spend on

    If dark colours and silk ruled the winters, pastel shades and comfortable fabrics are in this summer.

    Simaaya offers a range of cotton sarees in pastel shades with  interesting patterns and motifs. Floral pattern were the spring favourites and the trend continues in summer too.

    Let's have a look at some of the summer essentials you can pick up from our stores this season:

    Palazzo Salwar Suit



    This nice rust-colour Palazzo Salwar Suit in cotton is what you will call comfortable and stylish. Team it up with chunky jewellery and you can step out for an evening out. There are more patterns and colours available at our stores.


    The wedding season is on and you are looking for designer wears. This pink A-Line Lehenga With Attached Dupatta Presented By Anju Agarwal is just what you need. Perfect for the wedding party!


    This eye-catchy golden handloom saree with resham work can be a nice party wear. We have an impressive range of handloom sarees which will surely find their way into your closet.


    Jazz up the party wear this season. Experiment with pastel colours this summer. The saree is embellished with zari woven And stone work. Drop into our store to check out more collection.


    This one is a breath of fresh air. The pink lehnga which has floral patterns embroidered is perfect for all you parties this summer. The material is also very comfortable.

    These are just some samples of what we have. Do drop in to our stores to check out our collection. You will be really spoilt for choices.



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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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