India is the land of unity in diversity, where festivals are a very important part of Indian customs and traditions; Holi being one of them. Holi, the festival of colours, is celebrated throughout India from the era of Radha-Krishna. It was first celebrated as a symbol of triumph after defeating the demon, Holika.This Holi, Simaaya unveils their collection, ‘Rangraziyaan’, a collection of Sarees, Suits, Lehengas, Gowns, Tunics and Dresses that celebrate the beauty of colour. And who better to launch this, than the most fashionable June Malia?
The colours playfully woven into fabrics to give a luxurious feel; managing to reconcile beautiful and practical, style and comfort.
According to Mr. Rachit Agarwal, director, Simaaya, “This time the collections are unmatched in their elegance, taking inspiration from the age-old classical charm and filled with surprises from the nature’s lab.”
“Keeping in mind the free-spirited, independent nature of women, this time the collections marry colours and tradition, giving richness and comfort in feel,” added Mr. Mayank Agarwal, director, Simaaya.