Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

cart (0)

Register LOGIN

Ethnic Collection

  • Runway To Altar- Be The Stand Out Bride

    Now that your bridal lehenga is all ready and outstanding, teamed up with the most beautiful shoes and accessories, what about your bag?


    A handbag is one of the most essential accessory for a woman and most important for a bride. It is your handbag that will complete your look, hold your quick touch up kits and your emergency kit as well, and at the same time will have to compliment your attire as well. You cannot just pick up any random bags it is your wedding after all.

    Chained To Fashion


    Simple and elegant in its look this leather clutch, with metal chains and detailing is what makes this bag, a piece of beauty, reflecting sheer elegance. Team this up with your gown on the Cocktail party before your wedding day or you can team this up with your bridal wear to stand out from the stereotyped bridal look.

    Prints All The Way


    Prints are here to stay. The vibrant print or should we say hand painting on leather is what makes this sling bag a stand out piece. The USP of this bag is the versatility as well as the Stand out element which is packed in the same bag. Team this up with a monochrome Lehenga and crop top on your Mehendi ceremony and you are ready to steal the show.

    Bring in some Shine


    Metals are here to stay with all its shimmer and glitter. This bag from Simaaya is all but screams this out loud. The metal finish on leather bags, with leather detailing can add a touch of glam to your look. A perfect pick for your post wedding party, this bag can be teamed up with an LBD or gowns at the same time

    Go Boho


    This beautiful arm candy by Simaaya is elegant, classy and spacious at the same time. If you are up for some fun on your reception and game to don a boho look, carry this leather backpack to your reception. Wear it on your back or carry it like a handbag, this bag is sure to grab you a whole lot of attention.

  • Celebrate Poila Boisakh with Simaaya's new collection

    Kolkata is preparing to ring in Poila Boisakh with all gusto. So are we, with our newly launched Poila Boisakh collection. It gave us immense pleasure to share our big day with the female star cast of the film 'Durga Sohay', who marked their presence at our Triangular Park store and launched our collection.


    The stars loved and admired our stock. "We used to think that Simaaya is all about party wear, but we got to explore a new side of the brand as Simaaya was the exclusive sari partner for the movie. The saris are trendy and comfortable to wear. I love the new collection for Poila Boisakh also. There are two big occasions for Bengalis to shop during the year. One is Durga Pujo, and the other is Poila Boisakh. Do check out the festive collection at the Simaaya outlets," said actress Sohini Sarkar, who plays the lead in the film. The actress also talked about the film, directed by Arindam Sil, which will hit the theatres on April 28.

    Chiffons, floral prints and hand-embroidery in mulmul, taant, kotas, crepes and printed saris along with gorgeous lehengas and salwar suits in pure cotton - Simaaya has it all.

    "We are thrilled to welcome the cast members Tanushree, Sohini, Sampurna and Debjani to our store. Our Poila Boisakh collection has something for every discerning shopper looking to update their wardrobe this Bengali New Year," said Rachit Agarwal, director of Simaaya.

    Mayank Agarwal, director of the brand, said their new collection has some stunning pieces that they are sure will fly off the shelves.

    Other actresses who were present at the launch were Debjani Chattopadhyay, Tanushree Chakraborty and Sampurna Lahiri.

    Debjani wished the store all the luck and flaunted Simaaya creations. Tanushree wanted to shop at our shop before she headed out and asked others to follow suit.





  • Dressing Trends 2017

    New patterns, colors and styles offer insight to the new fashion trends in the coming year 2017 from experience and fashion shows. Film industry and fashion houses have a bold say incorporating new trends in the field of fashion. Here comes the sincere effort from the best sari shop Kolkata, Simaaya to throw some lights on the coming trends.

    Love Is in The Air


    Romantic dresses in vibrant colors are in the top trends now. The fashion houses and red carpet events throw lights on dramatically draped saris, opulent lehenga and exclusive anarkalis from the best lehenga store Kolkata, Simaaya Fashions.

    Tudor Style

    Puffed sleeves and retro looking hairdos are going to rule 2017. The Elizabethan look will be donned in the international arena this year. Cream colored tops that are inspired by classic era will convey a modern twist in this coming year.

    Super Stripes


    Yes, stripes are back again, you can wear stripes of different sizes and colors in the same outfit. Even stripes are ‘in’ for the saris too. Designer saris in Kolkata says that sari weavers put a deep glance in striped design again in this coming year. Different fabrics such as cotton and silk saris are made in the stripes that are flaunted by the models and divas of the film and fashion industry.

    Dresses over Pants


    It is kind of ‘old wine in a new bottle’. The trend is back again but the look can definitely help you to freshen up your wardrobe. Big brands styled their models in dress-over-pants ensemble and that gave a hint that this will be a style statement in the coming year.

    If you have a futuristic vision you can easily notice that be it jewellery or garments the retro look is very apt for the arriving year along with some new trends. Open your eyes and ears to get the first news on the trends in the market. Be wise to put your mind over matter when buying new outfits and choose according to your taste and persona. Always remember that you can be the trend setter in the field of fashion if you know how to carry an outfit flaunting your best personality.





  • Bridesmaid Dressing Trends This Season

    What to Choose for The Bestie of The Bride

    The concept of bride’s maid is a bit western but in India the friends and female cousins are considered as the same. And the outfit of the bride’s maid is no less important than the bride herself so an insight is indeed needed for the wedding garments for the bestie of the bride. We sincerely try to illuminate you about what to wear to look like a diva on the day of the wedding.

    A Classic Ethnic Piece

    An Indian wedding is incomplete without opulent saris. Yes, Designers saris in Kolkata have an endless market and you can choose from the heap. Think before you opt for a sari, whether it should be classic, vintage or a modern one. If you wear a flowery lace corset then choose a light weight one and if a sleeve less or back less is the statement of the day then definitely go for a heavy, quintessential sari you treasure for the lifetime.

    Best Ethnic Wear for Women, Best saree store Kolkata, Best Saree shop Kolkata, Best Salwar store Kolkata

    Illustrative Lehengas are also archetypal nowadays. Be it in any pastel shades or glittery golden or bronze threaded, they have their own say that no one can deny. Best lehenga shop Kolkata will provide you with umpteen options to spin your head. Be wise to choose an opulent one for the wedding evening.]


    Seasonal Attributes

    Always consider the season and time of the wedding before selecting an outfit, especially for the bridesmaid. Fall tones such as light pink, mocha, navy blue, simple black and sea greens are nice for winter and light yellow, any shades of purple, grey are good for summer. The color red is applicable any time any season particularly when a wedding is concerned. Bride’s maid can pick any color and fabric suitable for her deciding on the persona and body type. During present time bride’s maid dresses have become glamorous, gorgeous and modern. More than ever, the dresses represent ongoing trends that have real influences from the fashion shows as well as red carpets.

    Best Lehenga store Kolkata, Best Lehenga shop Kolkata, Designer sarees in kolkata, Designer lehengas in kolkata, Best Ethnic Wear for Women


    Ideal Makeup

    Young girls do not need heavy makeup as that will ruin the innocence. Simple eye makeup adorned with an elaborate hairdo and hint of lipstick; that is all for the makeup. Yes, long and wavy curls of your tresses are ‘in’ these days.


    Always choose a reputed retailer for the wedding dresses or better if you can customize it; the options are available in all leading stores and boutiques. It is advised to buy them being present at a store. Happy Shopping!

  • Ethnic Wear for The New Year

    India is a rich platform of lavish ethnic wears of numerous cultures, religions and languages. Basically depending on body shapes and personality ethnic dresses keep on changing. Simaaya Fashions, the store that has the best ethnic wear for women in Kolkata throws some lights on what to choose and what not in the field of ethnic wear.

    The Most Preferred Choice

    Ethnic wear is the mirror of rich culture and heritage in India. They are mostly used in daily wear as well as on festivals, special occasions and rituals. An Indian woman gracefully dons salwar kameezes, kurtis, lehenga and sari in such an exotic way that reflects her persona and culture perfectly. Several options are available for the gorgeous women to choose from as per the preference, body type and complexion.


    Salwar And Kurti

    An exclusive salwar suit or kurti for any formal event will make you stand apart in a crowd. They have umpteen designs, patterns and styles that can be paired up with leggings and flaunted with or without dupatta. Anarkali suit has a different appeal, a frock style with symmetric or asymmetric pattern and is donned with dupatta and churidar.


    Sari, The Symbol of Womanhood

    Be it the end of the year or beginning, a sari is always welcome in a woman’s wardrobe that hardly needs definition. Womanhood is perfectly defined with a sari; many options are available in both traditional and contemporary ways for a sari. Mixed and matched with a blouse or corset a sari can give you the most coveted look you deserve.


    Designer Lehenga

    Be it wedding or festival; be it party or reception, a lehenga is welcome everywhere. This year go for a designer lehenga in Kolkata to flaunt in a party and be different from others. Multiple designs, patterns and colors are available, be wise to choose depending on the body structure and complexion.


    The more you stylize yourself the more you acquire. Fashion trends keep on changing but the truth is ethnic wear remains same for year after year. An opulent ethnic wear is never out of the trend and Simaaya knows about the latest fashion in the field of ethnic wear. Select the rare statement items from Simaaya and make this Year End memorable.

  • Top Fashion Mistakes To Avoid

    Fashion mistakes or faux pas is something that every people have done in some time or other. So, let’s talk about some of the top fashion mistakes that we need to avoid.


    Opting for Unflattering Shades/ Opting for Same Shades

    If you have a fairer skin tone, go for pink, white or even fiery red. If you have a dusky shade, believe it or not you can actually play with any color if you know the way to pull it off. Many a people try sticking to some basic colors and that may provide a dull look. So, it is actually important to understand that which shade suits you and once done, start trying.


    It is also a common mistake to consider that red is only cool as a bridal wear as it you can always find celebrities flaunting themselves in red gowns or even smart and short dresses.

    One Bold Shade at a Time

    You might have the idea, that playing with bold colors is actually not safe. So, if you are wearing a fushia pink blouse, you can surely go for an emerald green silk clutch that matches your designer sari. Believe it or not this will make you look simply stunning.


    Not a Good Fit

     Always it is important to check, whether the outfit you are wearing, is well tailored or not, as only a well fit dress can make your look. Your attire should make your best aspects come up and hide or conceal the not so good parts. It should not be too tight or too loose.

    Bad Choice of Materials

    You need to select a piece which will provide you maximum comfort. Although synthetics might look good but it is not that a good option to choose. Buy something that will be your true possession. Hunt for that perfect piece as you are truly worth it.


    Outfit Not Matching the Occasion

    Dressing overtly for any occasion is actually not a good choice. So, if you are going for a casual outing, opt for a minimalistic look. Like, if you are going for a beach party then it is better that you avoid heels where as if you are going for an evening party, heels will complete your look actually.

    Mixing prints

    Many think that one print should be there at a time. But, your attire can really get a fresh look, if you can mix prints smartly. Leopard prints is actually good to start with. You can mix with a different animal print in your belt, shoe or bag to look immensely in trend.

    So, play smart and look fashionable.

  • Dress in Red - Top Choices from Simaaya

    Valentine’s Day is already round the corner and you can surely see red colored dresses going on and off the shelves. Red has been considered as a color which is always in fashion. So, naturally you too must have quite a few red dresses or is planning to buy one.

    We give you some tips of how to dress in red:

    Wear a Suitable Red

    This classy color will not only make you look gorgeous but will enhance your beauty for sure. Go for a tone that will look good on you, it is similar to choosing of a perfect red lipstick or nail polish for yourself. Suiting almost all skin shades, darker red looks good in darker complexion women whereas fair skinned person looks best in fiery red or orange.


    Don’t Overdo

    Try not to wear everything in red. Keep some of your accessories in different shades or matching the border of your dress or sari. Red nail polish and lipstick will complete your look and red blush or eye-shadow is better to be avoided. In case of make-up too, keep this rule in mind.

    Go Bold with Red

    Red is a shade that is apt for those who has a bold people, who loves to flaunt their undaunted personality. The ones who have a less exuberant personality, you can always try a red belt, socks, heels, scarf’s or even ties. This will add that missing spunk to your look.


    Accessorize Right

    The right accessories too can make or break a look. So opt for the ones which are not red. Go for a golden or silver sequined clutch matching the dress you are wearing. Go for that suitable bold or statement earring or ring that suits your apparel.


    While choosing makeup, keep it simple. Choose a light foundation and a golden eye-shadow that will make you look extremely beautiful. Whether you are keeping our long hair open or you are doing a style, keep it neat and you can always go for different shaped red hair clips. If you have short hair keep it smart yet simple.


    Wear it Right

    Choose a material which is soft and comfortable and has a design that you like to wear. Polka dots, floral and even plaid in red look great too. Maxi dresses or a long flaunting gown is perfect for an evening party or valentine day. If you have long legs then surely flaunt them by wearing a short dress. Love ethnic? Then go for a red designer sari only available at Simaaya Fashions.

    So, show off your style and look ravishing this Valentine’s Day with red.

  • Look Your Stunning Best This Wedding Season!

    The Big Fat Indian Weddings are a lot more than a mixture of significant rituals. The bridesand their maids go through several rounds of denial before actually settling for the outfits they want to wear for theseveral wedding occasions. Simaaya is taking an initiative to help you all in choosing the attires.

    Yellow anarkali

    The concept of Bachelorette has found its way in India nowadays where the bride-to- be shares some fun filled moments with her besties and family before entering into her married life. This is merely a way to celebrate the end of spinsterhood with a bash. Thus Simaaya Fashions brings to you this lovely long anarkali suit in fresh yellow embroidered georgette fabric and matching georgette dupatta. Mesmerize everyone with this grand party wear.

    simaaya gerogette saree

    Haldi in Indian wedding ceremony holds a special significance as it is believed to bring peace and harmony in the soon to be couple’s married life. Why not inflate the significance with a saree that looks as serene as haldi itself. This cream and orange faux crepe saree with Jacquard will enhance the beauty that haldi puts on the bride’s skin.


    The Mehendi ceremony depicts love for the upcoming married life of the bride & groom apart from the artistic look it provides. Appear wonderfully attractive in this sky blue faux georgette saree with matching gold and black blouse on the day of mehendi.

    Simaaya sangeet lehenga @#4

    The ceremony of mehendi comes with merrymaking among the family members and close friends a day before the bride takes the wedding vows. In India, we name this joyous ceremony as Sangeet, where the bride’s family and friends dance and sing to bring auspicious vibes before the actual wedding ceremony.
    On this sparkling occasion, look strikingly gorgeous in this beige and light green lehengacholi with patch border work at the pleats and sea green dupatta.

    Simaaya golden yellow bridal lehenga @#$$$$$$$$^

    Whether it’s your wedding or your friends’s or sister’s or relative’s; everyone deserves to look her stunning best on the wedding as it is the day every girl dreams of since her childhood. Look gorgeous in this Golden Yellow Lehenga style saree in chiffon and net fabric. Team it up with beige embroidered blouse.

  • Winter Bride Dressing Lookbook

    In India, winter is the time to get married. While it is good to stay away from the dirt, sweat and grime which are accompaniments of a dreary and hectic wedding preparations and rituals, the steep fall in temperature means that some style tweaks are necessary to beat the chill while staying fashionable. Here are a few steps by which one can certainly stay warm and stylish.


    Cholis with Long Sleeves and Top Wear With High Neck

    The best way to keep the chill at bay is to wear a long sleeved choli so that the cold air spares your arms. Also ensure that the kurtis, blouses or cholis have high neck and collar so that you can stay covered up in the freezing cold.

    Bond with Heavy Fabrics

    Winter is the perfect time to experiment with velvet that is warm and chic at the same time. Not only does it gives a royal touch to your bridal trousseau, but is great in itself as a warm cloth. Popular styles are heavily embellished velvet blouses or kurti or lehenga paired with velvet jackets. Also popular are fabrics like silk and brocade.

    Embellished Shawls

    When you are wearing a lehenga, just ditch that conventional dupatta and replace it with an embellished shawl. Arrange it in the dupatta style over your shoulders and arm and you will be a fashionistas and comfortable at the same time.

    Do Away With Cholis

    Cholis are not as indispensable as they earlier were. Rather, this winter team the beautiful lehenga with an equally stunning short kurti styled like a jacket. It looks amazing and is very utilitarian for the winter dreading bride.

    Stunning Lehenga Sarees

    In case you are too partial towards sarees and want to wear it on your big day, then go for a heavily embellished lehenga saree. The look is core feminine and complements any color and embellishments. Keep the pallu pleated and then keep the edge pinned to your shoulders so as to show off the pallu design.


    Dressing up magnificently is absolutely necessary for any woman on an important day. In winter the options dwindle because of the cold. However, try these smart ideas so that you can dress like a million bucks and stay cozy and warm as well

9 Item(s)

About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das



© 2017 Simaaya Fashions. Powered by Vyrazu Labs