Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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  • Different Ways To Choose A Dress For The Mother Of The Bride


    A wedding is a much important occasion for both the bride and the groom. Along with them, there remains one more person for whom the day is precious and quite significant and that is no one other than the bride's mother.  For the mother, this is a day where her beloved daughter steps to a new phase of life and to celebrate this auspicious day an eye-catching marvelous attire is a must. But the hazards come while selecting the perfect outfit and that is why here is a complete guide presented by Simaaya, on the mother of the bride dresses which will help in finding the right clothesline that will enhance the aura of the day.

    Settle on the Correct Style


    The first consideration that needs to be taken before marching for the best outfit is regarding the style of clothing that you want to wear on D day. There are several popular styles of attire like saree, salwar suits, lehengas etc so one needs to finalize according to age and figure type so as to what looks best. Sarees are the popular preference for the wedding day followed by anarkali suits or salwar kameez on sangeet and haldi. Lehengas are pretty cool too and can be opted since daughter’s wedding is an exclusive occasion.  However, just for advice, the classical rich attires like Banarasi or Kanjeevaram sarees, rich chiffon, designer georgette salwars looks the best as the mother of the bride dresses.

    Color Choice


    One of the tricky parts of choosing the correct attire is deciding on the color of the garment. Though there are no rules as to which colors are best for the mothers, it is always better to avoid the flashy loud ones as carrying the same with dignity and style can be a difficult task. So to be on the safer side it is better to choose the rich subtle and lighter tones with bright bordering or embellishments to highlight the garment.  Color must be in tune to the skin complexion and should match the jewelry worn. Some of the good choices of colors include pink, turquoise, lavender, peach, royal blue, green, burgundy etc.



    Dress designing gets its best with embellishments. So to get the due share of the limelight, make sure to wear a dress which is beautifully embellished. Embroidery works, zari work, silver threads are some of the popular and rich embellishments that promise grandeur to the mother of the bride dresses.


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    Accessories are an equally important part that helps in highlighting the mother of the bride dresses. Designer bangles, gold ornaments, diamond jewelries, silver anklets, delicate necklaces, kundan and stone accessories all are used to complete the gorgeous look of the day. However, it is important to match the jewellery with each attire in a proper way so that accessories never look out of place.


    The rules of traditional dressing for the mothers may be fast fading in the modern Indian society, but the fact remains that even today, anyone who is planning an authentic Indian wedding, would always go in for these traditional outfits only for all the participants in this event. In conclusion, make some effort and do some research to find out the best attire that suits the occasion.

  • Ethnic Eid Special Collection 2017

    Eid is the most precious day in Islam, for celebration. Eid is celebrated around the world and since Eid is right around the corner everyone is busy doing their Eid shopping. Young girls and women prefer wearing Ethnic dresses.

    Celebrating Eid Festival, Simaaya Fashions brings the best Ethnic Wear at Online Shopping Store. Ethnic Wear will not only elevate your style but also make you blend into the festivities and you sure will be getting a lot of compliments. But every ethnic outfit was not created same. There are some really amazing outfit ideas that can transform you from an average to a super sweet style icon in seconds.


    Simaaya offers the latest collection of women Salwar Kameez, Designer Sarees and much more which give you the beautiful and attractive look. Mostly, in India girls like to deck up embroidered work dresses, lace work and motif work is also preferred by the Indian women. We have picked the latest and most trending eid wear for Indian women. There are some awesome outfits that can put a spark in your personality. To compliment the entire outfit it is very important to accessorise the right jewellery with your dress. If you pick the perfect colour and adorn then you can surely enhance your beauty.

    If you are out of ideas and want to know more about latest style. Indian Ethnic dresses then this post is for you. Printed Anarkali Suits, Pakistani Suits, Straight Cut Salwar Suit, Patiala Suits, Lehenga Suits, Designer Asymmetric Suits- these dresses for Eid wear are amongst the most liked outfits for ladies.

    Printed Anarkali Suits


    One thing that resonates grandeur and sheer elegance are a perfectly amazing Anarkali Salwar Kameez. It can take your Eid look to the ninth cloud. Just choose a perfect Anarkali and pair it with your favourite footwear and exclusive eid jewellery, then embrace yourself for the raining compliments.

    Pakistani Suits


    The Pakistani style trouser suit is seriously as delicious as the Eid Sweets. Vehemently chosen stones and chikankari are some of the factors which spruce up the looks of Pakistani suits to celebrate Eid. You can experiment with designer necklines and sleeves with them. Wear traditional mang-tika and embellished pumps with this type of ethnic dresses. Put on your cheerful smile to celebrate Eid with its fortunate aura.

    Designer Sarees


    There is nothing better, than a vibrant designer saree for any festive occasion. Mirror work saree with sequenced Pallu or a saree with heavy work is the best.


    Eid collections of designers like Anju Agarwal, Anushree Agarwal, are beautiful and highly preferred by the Indian females.  Colours such as Green, pink, blue, white, orange, yellow and red are the favourite colours, especially Green, as green is meant for happiness and glory for Muslims and thus it feels good when you wear this hue at the time.

    So we hope you are all set to dazzle all the Eid parties and dinners. Check out the amazing Eid Special Collection at Simaaya.

  • Simaaya Celebrates The Inimitable Bond Between Mother And Daughter

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    She’s carried you inside her for nine months and brought you into this world. She’s held your hand while you took your first steps and picked you up when you fell down. She’s packed thousands of tiffin-boxes for you to take to school, helped you with homework, and had the chocolate ready on days you were sad. She’s seen you through all of the life’s moments, and she’s still there - her words of wisdom at the ready, her smile always getting you through it all.

    Do you really need a specific day to express your love for your mother? Every day should be the right day for this.
    The mother-daughter bond is special, sacred, and absolutely unique. One of the aspects that define it is the sari - the first sari a young girl wears - to a school programme or Saraswati Puja - is from her mother’s wardrobe. Together mother and daughter, over the years, go shopping for saris, the mother handing on her tastes and sensibilities and even some prized pieces from her collection.

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    To celebrate the beautiful bond between a mother and daughter, Simaaya organised “Mothers Drape Daughters”, a programme at which actress Bidipta Chakraborty and her daughter Meghla were present. Meghla said, “She first wore her mother’s saree on her first dance performance. My favourite colour is black and blue.” Bidipta inherited a lot of sarees from her mother. She said, “I love to wear sarees in any occasion. My style is very simple. I love mostly cotton sarees with contrast blouse, with a big red bindi on a forehead and simple contemporary jewelleries to finish my look. My favourite colour is green.”

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    “Here at Simaaya, we have both traditional and modern saris, that would suit every taste and would compel any shopper to pick up a few. We believe that every single day is Mother’s Day, and our programme was aimed at highlighting the sweet mother-daughter relationship,” said Mr. Rachit Agarwal, director of Simaaya.

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    The sari never goes out of style. It is suited to every lady out there - whether young or old. Simaaya’s celebration of the sari as one of the defining characteristics of the mother-daughter relationship is sure to find much favour and appreciation.

  • Jewellery That You Can Use To Create Indo-Western Look

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    Indo-western looks are so in the fashion arena that there's not a single woman who doesn't want to get herself slipped in an indo-western attire. Some women combine their western and ethnic outfit to create a chic indo-western look; for example, they wear long skirts with ethnic kurti. While the others go to the market or search online for a readymade Indo-western outfit. But, whether you are purchasing an Indo-western outfit or creating your new style statement by merging your ethnic and western outfit, one thing is for sure that you'll need lovely jewellery to spice up your look.

    Jewellery can do wonders; can't trust? Well, then here are some pictures that clearly show that the overall appearance of these women have been pumped up by their trendy and quirky jewellery.

    Use a statement necklace as tiara


    The bohemian or hippie style is one of the most and all time favourite Indo-western style, which all the chicks (especially the youngsters) love the most. If you follow the boho trend, then you'll realise that this trend always encourages a person to wear a headgear, be it a boho-like printed bandana or a junk jewellery. So, if you have pretty necklace in stock, then use one of them (preferably german silver or oxidised) like a head gear or what the Indian's call as 'Mangtikka'.

    One earring is enough these days. Strange but true!


    Earrings usually come in pairs, but these days, singular earring are available in abundance at the market. The single piece earrings usually cover the entire ear, and it basically takes the shape of an ear. The overall concept of one side earring is way too modish, and some women feel awkward about trying it out. But, just believe in this new style statement, it's simply amazing! You don't even need to buy a singular earring, you can just try wearing only one earring from a pair, and look awesome!

    Wear a scarf necklace


    Scarf necklaces are something that many women haven't seen in the market, but these type of women accessories can be easily found online. It is basically a necklace piece tied to a piece of cloth (which they call as the scarf). You can also make a scarf necklace on your own; all you need is a necklace and a scarf. Take you necklace and remove it's tarsal or the chain that it has, attach two hoops at both the end and insert the scarf through both the sides. That's it, you are done! Simple, isn't it?

    Take a long chain and use it as kamarbandh


    If you have a long chain (maybe a silver one) and you don't really use it much, then at times you can use it as a kamarbandh. You may think that kamarbandh looks good only with ethnic wear such as sarees or lehengas, but that's untrue! You can also team it up with a boho crop top if you want; it will look stupendous. You can also wear it over a stylish top that has bohemian prints.

    These were some of the jewellery that you can use to create a quirky Indo-western look. If you want to purchase beautiful necklaces or other accessories that can make you look core Indo-western, then you must visit Simaaya Fashions website at least ones; their collection is amazing.



    Indian summers are tormenting, and it's not just about the hot sun. When it is dry, there are hot winds to deal with, not to mention sweat and bad air quality outside. Even when it rains occasionally, high humidity makes it unbearable. When the winds blow hot and harsh and its highly humid out, it is important to dress as coolly and comfortably as possible. The trick is to distract yourself away from the summer climate and choose loose clothing, skin-friendly fabrics that breathe in prints and colours that make you happy at home, at work and parties. Here we have suggested a few palazzo suit styles which have taken  stores by storm, for summer wear.

    Palazzo With Long Kurtas

    It's not only the ramp models anymore, everyone is wearing them these days. Try on a style that suits your body type.

    simaaya-suit-1 If you are tall or of medium height but apple shaped try to go with narrower cuts, save the flared styles for skinny folks. Both straight-cuts and wide-legged palazzos work well with long kurtas. Our very own B-town celebs have sported this look time and again, proving they are trendy, chic and here to stay a while.

    Palazzo With Long Kurtis


    Indo-western influence has made a big splash in India, and the Palazzo salwar suit has felt this change more than the traditional salwar suit. These long kurti style palazzos are great party wear salwar suits in summer with a smart look.

    Palazzo With Tops

    Bollywood celebrities assume the palazzo's cool look for summer with panache. Take these style tips from our B-town divas at your next tea party with friends or a trip to the mall with your Mother In Law.


    The Palazzo effect has naturally made its way into fusion wear. It is ideal to team a palazzo bottom with a floral printed top, sleeveless and asymmetrical tops, embroidered kurti or printed silk Indo-Western style.


    If you're excited about a coffee date with your beau and want to dress to impress with a trendy look, try flaunting prints. Wear the outfit with lots of confidence and it will be a surefire way to look sassy.

    Palazzos With Capes

    You would normally wear skinny jeans or a dress to make a style statement with a cape, but experiment these with palazzos. Turn heads at your next party with a more Indo-Western look, by teaming your palazzo pants with a cape-style top.

    Palazzos The Monochromatic Way


    Going monochromatic is a haute way to make an impression. When you are out with your mother in law and don’t want to attract too much attention, go with a well-balanced look that still looks striking, such as this black and white pure cotton palazzo suit online from Simaaya Fashions online store.

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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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