Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

Beauty Beyond Reason

  • 5 Sarees for the Modern Women

    Agree or not, but sarees are the first fashion favourite when it comes to women, be it of any age. Even though the modern women today prefer wearing a western outfit, but when it comes to dressing up for any function, most of the women stick to sarees. If you love draping yourself in the gorgeous sarees, here are the top 5 picks for you.

    Gold Rushhttps://www.simaayafashions.com/

    Ever since Deepika Padukone rocked the gold Kanjeevaram silk on her reception, golden Kanjeevaram has reached the top of the list, when it comes to the ‘Must Haves’. Having a kanjeevaram saree is a must in your closet, thanks to its ethnic connection and rich heritage and look.

    Resham Lovehttps://www.simaayafashions.com/

    Resham embroidery on sheer fabric is one saree you must add to your wardrobe. The beautiful hand-embroidered work will be perfect for any evening party, be it a wedding or any ethnic function or party. The sheer fabric will be an amazing choice to flaunt or highlight your silhouette.

    Organza for the Dayhttps://www.simaayafashions.com/

    Organza sarees are soothing to the eye and light to wear, which makes it a must-have for every women, for day events or summer days. Team it with a soft floral boat neck blouse for a day event and you will be ready to rock the summer look with an ace.

    Care for something Fancy

    Even though most of us, prefer to wear sarees to weddings, but sarees can be draped for normal events and outings or even small gatherings as well. And for such occasions, opting for heavy sarees is a definite faux pas. This fancy saress with minimal details can be the perfect choice for such occasions, making this a perfect addition to your wardrobe.
    Draped Desires


    Drapes are a current trend in the fashion scenario and if you are looking for a modern look even with the saree, here is one saree style, which you must add to your closet, the draped sarees. Easy to wear and extremely chic and modern to look at, this sarees will make you stand out from the rest.

  • Different Shades of Bridal lehengas for the Offbeat Brides

    Simaaya Lehengas

    When it comes to bridal look,  the lehenga is considered to be the saving grace by accepting the big challenge of bringing out the most beautiful bridal look. Wearing a red lehenga, has been a tradition that brides have followed for decades. But we cheer a little more, brides love to experiment with their bridal lehengas, now a days. Most of the brides want to have their look offbeat often during her d-day. In general, whether the bride wants to be offbeat or not, but they want to have perfect fit lehenga. Yes, Keeping their needs in mind, we have curated some offbeat bridal lehengas for you.

    Mint Color Lehengas

    Mintcoloured Simaaya Lehengas

     When it comes to peaches and green colors, we often used to see across the social networking sites. Thus the light mint green color makes great stuff over lehengas and satisfies the brides. By wearing a lehenga that comes with mint green may create personal contrast and attractive on the wedding stage.

    Ink Blue Lehengas

    Simaaya Blue Lehenga

    It is a common color where every bride wants to wear and experience during the wedding occasion. Also, thus the ink blue color which always offers the best and style in terms of look. If you are the one who is looking for a majestic look, and then ink blue velvet lehenga could be the suitable choice. For wedding seasons, these colored lehengas are always said to be the most wanted stuff.

    Fuchsia Pink Lehengas

    Simaaya Pink Lehenga

    Pink is the shade for the bright  and happy bride who wants to have affection and femininity at her wedding. Best suited for winter day weddings and spring destination weddings to look more adorable.

    Fairytale Gold Lehengas


    This lehenga is mainly working for its Gold color that suits both the offbeat as well as the traditional bride. In recent days, thus the golden lehenga with the combination of different dupatta makes a great one. Also, it has created a huge buzz among the people that who are ready to get married. It is the dress that suits for both day and night during the wedding season.

    Lavender coloured Lehengas

    Lavendor Simaaya Lehenga
    Lavender color is said to be one of the most famous colors for its beautiful shade. When it comes to lehengas, this could be perfect and bring out the best summer wedding. By wearing this beautiful lehenga, you can also experiment with the hairstyle to bring out the regal look.

    Multicolored Lehengas

    Multicoloured Simaaya Lehengas

    Generally, we used to choose the particular colors for bridal dresses. But the unique thing one can experience it from this lehenga is multi colors. It is said to be the tough move but yet offering the best in terms of look. You can also expect this design from designers for the bride during a wedding occasion.

    Yellow coloured Lehengas

    Yellow Simaaya Lehenga

    This is another winter wedding staple and perfect for a day wedding. Bright shades of yellow add warmth to a wedding party and stand out in front of traditional décor colours.

    White coloured lehengas

     Offwhite Simaaya Lehenga

    White is the perfect background colour that helps to bring out the best of all other shades. Red choli with a heavily embroidered off white lehenga and keeping her look absolutely offbeat for the D-day.


    We hope now you have a clear understanding of what colours are trending this season. Red, yellow, blue, green, it does not matter, wear a lehenga that reflects your personality as it’s your day. Also, spend some time in finalising your bridal jewellery that is complacent to your lehenga. These offbeat bridal attires have inspired us a lot and we are sure that you are singing too.

  • 4 Sarees which will Add the Right Festive Sparkle to your Wardrobe

    If you are in love with the oh-so-Indian flare, you should not shy away from the ethnic wear this festive season. There are many ways to boost your ethnic wardrobe in 2018. And Simaaya brings an amazing collection which will allow you to showcase your love with the ethnic with panache. Remember that be it Christmas or New Year, it is always good to pick a stand-out outfit. Here are top 5 picks from Simaaya.

    A saree in the perfect shade of blue



    When you love a bright shade, this is one ethnic saree that you will want in your wardrobe. This beautiful handloom saree with woven zari work will definitely fetch you a lot of second glances. The woven zari border on the blue saree is a major highlight for this saree.

    The amazing combination of pink and green



    Whoever said that sarees cannot be stylish have not taken note of this beautiful pink and green saree. The combination is offbeat, but it is the beautiful embroidered work on the saree which makes it a stand-out piece. When you wear this saree from Simaaya, you completely stand true to the idea that nothing is more compelling that a woman in a saree.

    A vision in blue



    This blue-coloured fancy saree with details such as handmade flowers in the border is your go-to piece this party season. A stunning piece which is especially meant for parties, there is a beautiful contrast with the colourful flowers. The saree itself is so gorgeous that you can drape it in style and still go away with it.


    The Amazing Saree in Contrasting Shades


    The first thing you will notice about this saree is the contrasting shades of beige and red; it is the black border which adds to the elegance quotient of this saree. This saree with resham embroidery and the velvet patti border are some of the highlights of this amazing saree. When you aspire to look beautiful in ethnic, the enigmatic charm of the saree will definitely help you.

    Check out https://www.facebook.com/simaaya/ for our latest collection. You can also shop the looks at https://www.simaayafashions.com/.

  • The Valentine Bride

    February is the official month of love and love surely makes our world go round. And if you have decided to tie the knot this month, it demands a bit of extra lavish. A Valentine bride looks extra radiant, extra vivacious and you can blame it on the touch of love in the air. The wedding trousseau of the bride will definitely contain certain essentials and we will list them for you.


    Move over Western wear and embrace the sensuous saree; let the red or the pink saree do the talking. A fluid, flowy drape like a georgette or chiffon is almost a mandate for that special date night before the wedding. And to add to the chic quotient of the saree, give it a caped look. Florals are back in fashion big time, so if you are looking for inspirations, take a hint from the blushing blooms in the sarees.

    A cocktail party would be incomplete without a fashion fiesta, and if you are the bride you have every right to outshine everyone. Those who do not want to go Indian all the way, but still want to retain the enticing ethnic charm, can go half-way and opt for the Indo-western or fusion wear. Choose a lehenga gown for instance; it is vibrant and befits the occasion.


    There is probably no girl who is not fond of the colour red. If you think, that wearing a red dress would be too cliché, you can always innovate and include a touch of red in your ensemble. Let us tell you how. Choose a red lipstick which complements your skin tone and the outfit. The overall face make up should be lighter as your red lips should have prominence. And if you have opted for a different coloured lehenga or a saree for the D-day, why not get a red anarkali for sangeet? And if Valentine’s Day comes just after your marriage, wearing a red anarkali to depict post-marriage Valentine love is not a bad idea at all.

    For a reception, try to find something simple yet classy. How about pairing up the shararas with a well-fitted long kurta? This gives you an ease of movement; mingle with your guests without a glitch. Plus, this looks smart and you can still remain the radiant diva bride that you are!

  • Say Hello to Style This Winter- Winter Styles for Winter Brides

    In a summer dominant country like India, weddings in winter are a rage, thanks to the charming weather, abundance of flowers and lovely themes and outdoor venues to explore. But when the mercury slips a little lower than the comfort level, it might be a bit problematic for the bride and her lovely attire. Do not panic, lovely ladies, even if the temperature is giving you shudders for we have got you covered to beat the chill in style on your D-day.

    Wrapped Elegance
    Since time immemorial, shawls has been the savior of every bride who decided to tie the knot in winter, and trust us when we say it has not lost its charm. Wrap yourself up elegantly in the warmth of an intricately embroidered pashmina or any shawl. The richness of the embroidery will keep up with your wonderful wedding Saree or Lehenga and will keep you warm and comfortable while taking the vow.


    Trick is Up the Sleeves
    The blouse for your saree and lehenga can be one of the most integral part of your wedding attire. And when it is winter, you can make it even more integral and interesting. Beat the chill in unique and trendy blouses to go with your wedding attire. Opt for long sleeved velvet blouses in contrast colors with heavy embroidery to keep up the spirit. Heavy fabric like velvet will keep you warm and stylish.

    Go OTT with Overcoats
    Overcoat and Trench coats are a rage this season, but to add them or not to your wedding attire are a million dollar question! Well, if you want to make a statement on your wedding day, do not hesitate, simply wear it over a beautifully draped saree or lehenga and give your guests some serious style goals.

    Bridal-Saree-Blouse-Design (8)

    Crop it with Sweaters
    Planning to wear a lehenga or saree on your wedding? How about adding a fun twist to it? Sport your wedding attire with a cropped sweater to keep yourself warm and upbeat in fashion. A basic cropped sweater or even a custom made sweater with embroidery can be a good way to keep yourself warm and turn on the heat.

    Quirky and Elegant
    Brides today, love to experiment and if you are one of them, you can surely try our next suggestion to make your wedding a stand out event. Throw in a leather jacket over your wedding attire, be a bomber or a biker, a leather jacket will keep you warm and add a funky look on your wedding day. If you are fun enough, make an entry in glares and boots along with your saree, anarkali or lehenga sported with a leather jacket.


  • Colors to Paint Your Winter Weddings

    Wondering what can be more difficult and crucial than saying ‘Yes’ to your man for marriage? Well, have you considered choosing your wedding colors! Now that you are engaged, it is time to start planning your wedding and your trousseau colors. You can never compromise with anything on your wedding day and so choosing the right color for your wedding dress is of great importance. If you are planning to tie the knot this winter, here is a quick list of all the trending colors for this wedding season.


    Dress up Royally in Purple
    If trends are to be believed, dark and mysterious colors are going to rule the wedding scene this winter. Known for the lovely royal connection, purple is a color that suits every skin tone and will enhance the beauty of the bride. The wonderful color simply adds splendor when teamed with heavy embroidery.

    Marvellous in Marsala
    Look marvellous in marsala, because that is the raging color this season. Opt for velvet lehenga or a heavy embroidered velvet saree for your D day and look elegant in your wedding trousseau. If you want to the bride who would love to flaunt your boldness, you know which color to look for.


    Raise Your Toast in Almond
    Almond tone with the right amount of bling can be a stellar option for the modern brides who love to step out in pastel shades. Opt for contrast colors in blouse or dupatta especially fuchsia pink or pastel pink to enhance the beauty of the color.

    Add Some Golden Peach
    If you are planning to tie the knot this winter, why not add some glitz to the affair. This winter turn some head as you take your vow in stunning wedding attire in golden peach shade. While peach is a very subtle pastel shade, the golden shade will add sheen to the look. Team it up with red or pink dupatta to make mark of your own.


    Mysterious in Midnight Blue
    There is hardly any girl who doesn’t like black, but wearing black in your wedding can be quite a taboo in India. Solution? Get yourself a midnight blue attire in velvet. Be it a lehenga with contrast border or a saree with golden zari work, midnight blue is a color that is creating quite a stir this winter.

  • Shopping Mistakes not to do This Year

    Are you a good shopper? Do you buy stuff which you need and not want? Do you have the habit of sticking to your shopping list and not get swayed by the discount and sale frenzy? If the answers to all these questions are in negative, you need to rethink about your shopping habits. Take note of these 5 common shopping mistakes which we do unintentionally, but can easily avoid.

    A lot of us think that a good brand will never disappoint you; but buying clothes from premium brand do not always guarantee quality. When you are shopping, always look for quality products. There are certain aspects of clothing which make them better than the rest. The first thing that you need to look for is a good fabric. Check out the cuts and designs, the manufacturing quality and the stitches. These are the things that actually distinguish a quality product.


    It will be an absolute blasphemy to buy something without trying it on. Waiting before the changing rooms can be a bit tedious, especially if you are in a hurry. Most manufacturers have their own measurements and sizes which may be different from your body size and shape. It is better to try the clothes; otherwise you may need to come back for an exchange. And in most cases people do not even come back, which means that you actually threw your money in the air. And if you are doing online shopping, you should be pretty cautious about the return policies before you hit the ‘buy’ button.


    Most of us harbour the misconception that we have the best deals in discount stores or during sale time. What we do not realize is that most of us end up buying stuff which we do not even need in this sale frenzy. This is pure impulse buying and simply a waste of money. Ask yourself if you really need the shirt or that pair of boxers just because they come with a cheap tag? Need and want are two different things and distinguishing between the two actually helps you to be a smart shopper.

    It is best not to be tempted by counterfeit items; they are cheap and look exactly like the original Rolex watch you have been dying to buy. But is it worth the money? Most counterfeit items are not of good quality. Buying them means you will waste your money.

    Make a habit of shopping around. You may like a bag at a store and you may find the same bag in an online shopping portal at half the price. Most of the time, we do not compare the prices and the quality of goods before making a purchase. The price of the same bag from the same brand may be less in another store. It is a good habit to do a survey before you make the final purchase.

  • Look Stylish on any Budget

    Clothes could be the weakness for anyone who loves to stay stylish . And now, everybody is striving to look good and walk along with the trend. But contrary to the common belief, you actually don’t have to have a huge budget to look stylish.

    Planning for an ethnic night, get a jacket and a lehenga and team it up for an evening party.Not only will it look trendy, but you can team the jacket with your denim, trousers or regular skirt, without going overboard. One jacket can serve many purposes and yet make you look stylish.


    Being adventurous with colors, especially when you are not confident about it can spoil your look and ruin your budget. You should always know which color or pattern suits you the most. This not only helps you on saving money, but also a lot of Do not buy that light blue lehenga knowing well that blue is not your colour, instead avoid that particular colour and stick to your shades. Whenever in confusion, go to the trial room and take a look at yourself wearing the lehenga, the mirror will not tell a lie.

    Always invest in quality products. A good quality saree or a gown is very comfortable to wear and at the same time will not lose its charm after three or four washes.


    Looking awesome and stylish just takes a little bit of creativity and you can look amazing at any budget. You can always wear an anarkali as a gown, or a front open anarkali, as a jacket over your skirt. You can throw a sequined jacket over your formal dress to give yourself a winter yet party look. Be smart while dressing up and come up with new looks on your own in every budget

  • Sarees For Festive Season

    When it comes to Festival and India all road leads to good food and great fashion. Be it Diwali or Durga Puja or even New Year, shopping for clothes become the priority for every fashion lover. However choosing what to wear in the festive days might get a bit difficult. As the festive days are fast approaching, adding sarees to your wardrobe is always a good idea, since festivals in India is all about embracing your ethnic self. Spoilt for choice, which sarees to buy? Here is a quick list of the must have sarees this festive season.


    Tussar Treasure

    Tussars are a must for every saree lover, be it for a Puja at your place or any simple party, a Tussar silk in beautiful hue when teamed up with a hand embroidered blouse in contrasting color can be the perfect way to look glamorous yet keep things simple. Tussars are classic and can never go out of style, so adding them to your wardrobe is always a good idea.

    Elegantly Yours-Kanjeevarams

    Kanjeevarams are sarees, which are a staple for every woman across the Nation. If you are in love with sarees, there are chances that you already have a couple of Kanjeevarams in your collection. But that does not mean, you cannot buy some more. Having a Kanjeevaram in bright and vibrant hue with rich brocade border simply helps you to keep in touch with your ethnic side. Team it up with a well tailored blouse in brocade of contrasting colors and you will be set to steal some heart and glances in any place you go.


    Dhakai Delights

    Your collection can never be complete if you are not a proud owner of a Dhakai. This wonderful handloom sarees with beautiful motifs are a must for every fashionista. Team them up with a brocade blouse or add some twist to your look by teaming it up with a fun crop top, but having a Dhakai during the festive season is definitely a must and their charm is everlasting.


    This season, it is all about handlooms, hence whatever might be your choice, choose it from the rich selection of handloom sarees and you will be festive ready.

  • Fashionable Looks To Try Out This Diwali


    Diwali is more like a Grand Finale of every festival. As the Diwali days approaches, things just get more and more grand and excitement reaches its brink. From Card parties to Diwali night every occasion calls for a new set of clothes. Just as the Diwali is all set to knock your door, here are some quick tips to ace your look this Diwali, even if you are not a fantastic card player.

    Royal Love

    Diwali is the time when most of us love to dress up in all ethnic. For all those ethnic lovers, this Diwali, simply flaunt your Royality. Dress up in a beautiful designer lehenga or a beautiful solid colored Anarkali kurta teamed up with a Banarasi dupatta to bring out your ethnic side.



    Love To Fuse

    Fusion is the new hot and Diwali is the perfect time to flaunt your love for fusion. Crop Top and Skirt have been tried and loved by all, but this year rock your Dhoti pant with the top of your lehenga and we assure you, you are going to turn quite a many heads. Dhoti Pants are cool, comfortable and very stylish unlike your heavy lehenga skirt.


    Drape Story

    No, we are not suggesting you to wear a saree. Instead, try the draped dresses instead. Beautiful silk and cotton designer dresses look lovely and elegant and are perfect for an evening party during the Diwali.  Simply accessorize with sleek jewellery and you will be all set for the Diwali.

    Fairytale Gowns

    A beautiful gown in pastel shades can simply turn your Diwali into a fairytale affair. Show up in a designer gown in muted gold or pastel shades and become the Queen of Hearts in the Diwali Card Party. A beautiful clutch and a diamond stud will add the right touch of elegance to your look



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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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