Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Simaaya Fashions

Beauty Beyond Reason

  • Add A Touch Of Lucknow Elegance To Your Summer.


    Lucknow is known to as the royal city and with contrast bright colours, rich texture and eye-catching works. It makes you centre of attraction among the people.


    Elegance meets perfection in this sophisticated, chic georgette saree that unites traditional aethetics along with posh, modern looks. The Lucknowi chikan work along with lovely colour combination is just what you need. Simaaya's white magic collection is just the perfect thing you need this wedding season.


    The White Magic Collection comes with sheer brilliance. The magic of Lucknowi chikan work along with the glittery sequins, rich designs and sheer attractiveness of the saree ensures that all eyes always remain on you.


    White is the colour of purity and peace. White is the colour of freshness.The traditional lucknowi chikan work is melded with urban sophisticated colours and designs. At Simaaya, traditional and modern finds a perfect blend in this gorgeous saree.

  • 5 Ethnic Pieces to keep Fashion Quotient High this Summer

    The days of summer are here, so is the season of wedding. The days of dressing up are back and with quite a few interesting options from Simaaya, you will be spoilt for choices. As the wedding season essentially demands an ethnic touch, it would be nice to wear a saree which is classy and fashionable. Get ready to be wrapped in a six yard wonder from Simaaya.

    The dazzling combination of red and green


    An uppada silk in a vibrant combination of red and green demonstrates a classic style, the beauty of which is enhanced by paisley woven work, animal motifs and golden brocade work. This uppada silk will be one of the gorgeous additions to your wardrobe. Traditionally beautiful, this saree will capture you with its carefully woven motifs.

    Classic combination of red and golden


    Made of pure silk, the saree has a lustre which adds to the shimmer of this uppada saree. The brocade and woven zari work create a beautiful pattern which accentuates the beauty of this saree. Red and gold can work wonders together, a combination which can rarely be ignored for a wedding. This is perfect for brides who loves to sneak in some tradition in their celebration.

    The linen beauty in white



    Not fond of silks? Bring in the linens in the trousseau; they are super comfortable, super stylish and look tres chic. White being a soothing shade is associated with summer. You can try a simple crop top or off shoulder tops to enhance the glam quotient. On the white canvas, you will love the vibrant floral motifs which remind you of summer blooms.

    Soft hues of summer


    Go for a breezy silhouette and be uber stylish with this amazing saree in linen. This breathable fabric will allow to enjoy any kind of celebration without the hassle. If summers are tough on you, it is time to embrace it in style and create your own soiree with this lovely linen from Simaaya.

    The evergreen appeal of red


    The beauty of this mesmerizing red handloom saree lies in its minute details. The stripes add to the beauty of this attire. You cannot miss the resham floral woven work, the chevron brocade border and the amazing stripes: all three adding to the beauty of this summer beauty. The best thing about this saree is that any wedding is incomplete without the touch of red and what better way to express your love for red than this gorgeous ethnic piece?

    Love these sarees and want to purchase one? Check https://www.facebook.com/simaaya/ to know more about our latest collection.

  • Steal Hearts with Chikankari Sarees this Summer

    Ever since we have witnessed the ever glamorous Veere in her beautiful chikankari bridal attire, we have been crushing on the chic and elegant chikankari pieces. If you always had a thing for Chikankari work, this summer is probably going to be the best summer. Yes, if fashion trends are to be trusted, Chikankari embroidery is here to stay, be it on the lehengas, sarees or anarkalis. If you have been looking for the perfect Chikankari pieces, drop in to the best shop for designer sarees in Kolkata to get your dose of fashionable chikankari sarees.

    Reveal the Gleam
    Be it for a wedding or any evening party, unleash your inner diva in this soft gold Chikankari saree with resham threads and sequins to add that extra shimmer. Pair it up with a contrast blouse and you will be ready to put forward your best fashion move..


    Pretty Pastels
    Summer calls for some pretty pastels and soft and subtle designs and nothing can beat the magic of Chikankari in summer. This beautiful light peach saree is perfect to add a tinge of sophistication to your party look. Team it with pearl jewellery to complete the look.


    Summer Coolers
    If you have always been in love with the neutral tones, than Chikankari can be one of the best options to amp up your glam quotient. This beautiful beige colored Chikankari saree can be a beautiful option for any day event. The soft hue with a hint of sequin work will be perfect for a day event.


    Flower Power
    Florals and chikankari are not just for summer but they are a classic choice. This beautiful saree with vibrant floral chikankari embroidery makes this saree a perfect choice for an evening affair. The gorgeous zari border simply adds to the glitz and glamour of the saree.


    Paisleys and Patterns
    While Chikankari work is one of the most loved and traditional designs which can enhance the look of your attire anytime. This saree is all about the traditional paisley motif paired with the intricate embroidery of the chikankari makes this beautiful piece a wonderful choice for any type of event.


  • 8 Creative Ways To Reuse Your Wedding Lehengas


    An Indian wedding isn’t complete without an extravagant lehenga. We spend hours of our time and thousands of rupees on our dream bridal lehenga. Sadly, most of these gorgeous lehengas are kept away in a suitcase once the big day is over. But we’re here to change these old habits! Here are 8 awesome new ways to reuse your bridal lehenga after the big day!

     1. Reduce the volumeREDUCEBridal lehengas have a lot of volume. Remember you forced the designer to add extra layers of frill and two more kalis to add volume. Take your lehenga to a expert tailor and ask him/her to cut out the kalis or remove the extra net from under the lehenga. The moment the volume of the attire is reduced, it starts looking a lot more wearable.

    2. Transform It Into An Anarkali SuitANRKLIAnarkali suit will always look less bridal than lehengas even if they are equally embellished. A good and expert tailor can help you convert your wedding attire into an anarkali. Depending on the style of the bridal outfit, you can either stitch up the choli and lehenga together, add a belt at the waist and have your suit ready. You can even mingled up with a new simpler top to the lehenga! Go through your mom's wardrobe to find a simple dupatta to compliment your suit.

    3. Spice up your stylejacket We’re loving the latest trends of jacket or long kurtis with skirts. Get a semi-sheer long kurti or jacket to match the wedding skirt. Keep it simple with thin borders on the sleeves and slight work on the neck line of the top. This is one style that suits every body type.

    4. Pairing is crucialcollage

     Our wedding lehenga, blouse and dupatta are all heavily embellished or intricately embroidered. Reduce the bridal feel by pairing the lehenga with a simple and solid colored blouse and dupatta. It’ll tone down the look of your attire and you’ll be able to wear it a lot more. Try to have the blouse and dupatta in a non-bridal colour and avoid reds or orange. Pastel shades or deep colors like royal blue and mint green will give your outfit a more modern twist.

    5. Mix it all upimage

    One wedding outfit can be mixed and matched to give you three different style outfits. Fused up the heavy embellished dupatta with a plain salwar suit. The choli can be matched with a nice sheer saree. You can also wear the choli  and dupatta with a plain raw silk skirt in a contrasting shade. This is extremely on trend and as well as our personal favourite too.

    6. Dupatta as a sareeimge2

    Bridal dupattas are generally very heavy and it’s rather unfair to wear them only once. If you have a long trailing dupatta you can drape it over a simple skirt and style is as a saree. If your dupatta isn’t as long, you can still use it as a pallu over a plain skirt and style it like a lehenga style saree.

    7. Cut it upmotif

    If you are quite sure that you just won’t be using your lehenga again, well then, this is not too bad. Cut up the lace borders and motifs of the lehenga and use them on a plain saree. You’ll wearing this saree a lot more than the lehenga for sure. Even the dupatta can be stitched into a kurti.

    8. Leave it as it isll
    Let go off the heavy bun and the tonnes of jewellery, keep your hair in natural curls, put on just a pair of earrings and keep your makeup light. Change the draping style of the dupatta and we’re sure your can rock the wedding party without looking like a bride all over again.


    With these tips from Simaaya we are sure you will be wearing your wedding lehenga more often and not feel bad about it just lying in that treasured chest.

  • Easy Hacks For Brides Or Guests To Stay Warm And Stylish In Winter Wedding


    We know, you just don't feel the cold at a wedding, whether you're the bride or a guest, if you’re getting married or have a wedding to attend in the winter then take some time to plan your attires and make smart choices.  But still, there are some of us who just cannot handle the cold, and things might get a wee bit difficult if you're the bride in that situation! So here are some simple bridal lehenga hacks that not only save you from the cold, but do that without compromising on your bridal look.

    Wear leg warmers/leggings beneath your lehengaLEGGINGS


    Wear a pair of warm fleece tights in a nude or black colour under your open flared lehenga or saree to keep yourself warm and cozy. Just make sure that they crop before the ankles start so they won't be visible but will totally keep your legs toasty. Besides, if your feet and legs are warm, the rest of you feels warm as well.

    Choose warmer fabrics like velvetVELVETThis is one of the most important things that you should keep in mind while you go for bridal shopping. If you are having a winter wedding you should always choose heavier fabrics that can definitely help while trying to stay. If you are having a night function, it is advised to opt for outfits in thick silks and velvets are much more cold proof as compared to the sheer net lehengas,. Don't fret, sarees and lehengas in these fabrics look outstanding.

    Peplum Blouses to add layersPEPLUMAdd layers to your bridal lehenga as you opt for peplum style blouse. Unlike other stylish blouses, a peplum blouse is generally long enough to protect the winter bride from chilly winds.

    Get a heavier dupatta in a thicker fabric made Or carry a shawl insteadSHWALGet a finely embroidered pashmina shawl or stole with your wedding outfit, the same exact color of your dupatta, now just attach the shawl on the inside of your dupatta, it will radiate warmth when you need it the most.

    Get 3/4th or full sleeves made for the blousefull sleeveWe  know that sleeveless, cold shouldered and off-shoulder blouses look super chic. But for winter wedding opt for full sleeved blouses. They look damn stylish and elegant. You can get your full sleeves embroidered or have beautiful broad lace borders stitched on them.

    Adorn a stylish cape or jacket made that matches your wedding outfitjacketDon a stunning cape or leather jacket over your wedding outfit to make it look trendy and classy. Your long jacket or caped blouse will protect you from the cold and also elevate your bridal look.

    Sneaky pocketspocketsLast year, Anita Dongre came up with a brilliant idea of adding pockets in lehengas. The sneaky pockets are not at all visible but make things easier for the bride. If you don’t want to wear long sleeves or cover that beautiful henna design in any way, then you can buy a lehenga with pockets. With this quirky lehenga design, you can anytime tuck your hands in and keep yourself warm.

    Wear closed juttis or sandalsandalsThe best kind of footwear that you can opt for are the ever-stylish juttis instead of high heels and open-toe footwear. They look great with any bridal outfit and are as well as extremely comfortable to wear. There are plenty of styles and colours that are available in the shops and you can always get yourself customised juttis.

    green_lehengasYour d-day is the most important and irreplaceable day of your life. Don't let winters ruin it for you. Dear, winter brides you don’t have to worry about feeling cold on your special day because Simaaya have got you covered. These simple cheat tricks will allow you to wear the lehenga of your dream without getting the goose bumps.

  • Different Ways To Choose A Dress For The Mother Of The Bride


    A wedding is a much important occasion for both the bride and the groom. Along with them, there remains one more person for whom the day is precious and quite significant and that is no one other than the bride's mother.  For the mother, this is a day where her beloved daughter steps to a new phase of life and to celebrate this auspicious day an eye-catching marvelous attire is a must. But the hazards come while selecting the perfect outfit and that is why here is a complete guide presented by Simaaya, on the mother of the bride dresses which will help in finding the right clothesline that will enhance the aura of the day.

    Settle on the Correct Style


    The first consideration that needs to be taken before marching for the best outfit is regarding the style of clothing that you want to wear on D day. There are several popular styles of attire like saree, salwar suits, lehengas etc so one needs to finalize according to age and figure type so as to what looks best. Sarees are the popular preference for the wedding day followed by anarkali suits or salwar kameez on sangeet and haldi. Lehengas are pretty cool too and can be opted since daughter’s wedding is an exclusive occasion.  However, just for advice, the classical rich attires like Banarasi or Kanjeevaram sarees, rich chiffon, designer georgette salwars looks the best as the mother of the bride dresses.

    Color Choice


    One of the tricky parts of choosing the correct attire is deciding on the color of the garment. Though there are no rules as to which colors are best for the mothers, it is always better to avoid the flashy loud ones as carrying the same with dignity and style can be a difficult task. So to be on the safer side it is better to choose the rich subtle and lighter tones with bright bordering or embellishments to highlight the garment.  Color must be in tune to the skin complexion and should match the jewelry worn. Some of the good choices of colors include pink, turquoise, lavender, peach, royal blue, green, burgundy etc.



    Dress designing gets its best with embellishments. So to get the due share of the limelight, make sure to wear a dress which is beautifully embellished. Embroidery works, zari work, silver threads are some of the popular and rich embellishments that promise grandeur to the mother of the bride dresses.


    MOTHER2 (2)

    Accessories are an equally important part that helps in highlighting the mother of the bride dresses. Designer bangles, gold ornaments, diamond jewelries, silver anklets, delicate necklaces, kundan and stone accessories all are used to complete the gorgeous look of the day. However, it is important to match the jewellery with each attire in a proper way so that accessories never look out of place.


    The rules of traditional dressing for the mothers may be fast fading in the modern Indian society, but the fact remains that even today, anyone who is planning an authentic Indian wedding, would always go in for these traditional outfits only for all the participants in this event. In conclusion, make some effort and do some research to find out the best attire that suits the occasion.

  • 5 Sarees To Get The Vasant Panchami Look Spot On

    When you aspire for a quintessential ethnic look, nothing can be better than sarees. Be it any occasion, like a wedding, festival and casual gathering, a saree will never disappoint. This Vasant Panchami, you should not give the saree a miss proving the very fondness for this modern-ancient enigma. Here are 5 sarees from Simaaya to get the Vasant Panchami look spot on.

    Delicately beautiful


    Yellow is one shade which is associated with the celebrations of Vasant Panchami. This yellow designer saree from Simaaya features delicate floral embroidery work. It is impossible to miss the highlights in the form of sequins, cutdana and beadwork which enhances the charm of this beautiful saree. And why should you own it? Such delicate elegance is perfect to accentuate your feminine charm.

    The beige beauty

    simaaya 2

    As Vasant Panchami is all about morning rituals, you can definitely pick this beige-coloured saree from Simaaya which shows some exemplary resham embroidery and cutdana work. When you do not want to overwhelm anyone with your ensemble, this beige-coloured designer saree is your go-to piece. The best thing about this saree is that it is traditionally beautiful with a contemporary twist.

    Gorgeousness redefined

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    When you want a little bit of bling in your saree without compromising on your fashion quotient, here is one deep pink-coloured saree which includes a nice Swarovski work. You should not be afraid to play with colours in 2019. You can afford to be a bit daring with your colour choices. Silk shines brighter with a colour that pops and this saree definitely fits the category.

    The power of pink


    Never underestimate the power of pink when you want to be your feminine best. Check this dark pink-colored saree which includes the intricate zari embroidery and cutdana work. This saree from Simaaya has such a fine shade that it will add a lovely radiance to your ensemble. Made with raw silk fabric, it is easy to wear for an evening date with your loved one for Vasant Panchami.

    Mix n match inspiration

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    A little bit of tradition works well with a modern twist, just like this cream and black coloured combination saree. This contemporary saree with beautiful stone work is your go-to piece if you are planning an evening out with friends after the Vasant Panchami celebrations.

    If you are planning to buy any of these, it is time to take a look at https://www.facebook.com/simaaya/ for an amazing saree collection.

  • 5 Sarees for the Modern Women

    Agree or not, but sarees are the first fashion favourite when it comes to women, be it of any age. Even though the modern women today prefer wearing a western outfit, but when it comes to dressing up for any function, most of the women stick to sarees. If you love draping yourself in the gorgeous sarees, here are the top 5 picks for you.

    Gold Rushhttps://www.simaayafashions.com/

    Ever since Deepika Padukone rocked the gold Kanjeevaram silk on her reception, golden Kanjeevaram has reached the top of the list, when it comes to the ‘Must Haves’. Having a kanjeevaram saree is a must in your closet, thanks to its ethnic connection and rich heritage and look.

    Resham Lovehttps://www.simaayafashions.com/

    Resham embroidery on sheer fabric is one saree you must add to your wardrobe. The beautiful hand-embroidered work will be perfect for any evening party, be it a wedding or any ethnic function or party. The sheer fabric will be an amazing choice to flaunt or highlight your silhouette.

    Organza for the Dayhttps://www.simaayafashions.com/

    Organza sarees are soothing to the eye and light to wear, which makes it a must-have for every women, for day events or summer days. Team it with a soft floral boat neck blouse for a day event and you will be ready to rock the summer look with an ace.

    Care for something Fancy

    Even though most of us, prefer to wear sarees to weddings, but sarees can be draped for normal events and outings or even small gatherings as well. And for such occasions, opting for heavy sarees is a definite faux pas. This fancy saress with minimal details can be the perfect choice for such occasions, making this a perfect addition to your wardrobe.
    Draped Desires


    Drapes are a current trend in the fashion scenario and if you are looking for a modern look even with the saree, here is one saree style, which you must add to your closet, the draped sarees. Easy to wear and extremely chic and modern to look at, this sarees will make you stand out from the rest.

  • Different Shades of Bridal lehengas for the Offbeat Brides

    Simaaya Lehengas

    When it comes to bridal look,  the lehenga is considered to be the saving grace by accepting the big challenge of bringing out the most beautiful bridal look. Wearing a red lehenga, has been a tradition that brides have followed for decades. But we cheer a little more, brides love to experiment with their bridal lehengas, now a days. Most of the brides want to have their look offbeat often during her d-day. In general, whether the bride wants to be offbeat or not, but they want to have perfect fit lehenga. Yes, Keeping their needs in mind, we have curated some offbeat bridal lehengas for you.

    Mint Color Lehengas

    Mintcoloured Simaaya Lehengas

     When it comes to peaches and green colors, we often used to see across the social networking sites. Thus the light mint green color makes great stuff over lehengas and satisfies the brides. By wearing a lehenga that comes with mint green may create personal contrast and attractive on the wedding stage.

    Ink Blue Lehengas

    Simaaya Blue Lehenga

    It is a common color where every bride wants to wear and experience during the wedding occasion. Also, thus the ink blue color which always offers the best and style in terms of look. If you are the one who is looking for a majestic look, and then ink blue velvet lehenga could be the suitable choice. For wedding seasons, these colored lehengas are always said to be the most wanted stuff.

    Fuchsia Pink Lehengas

    Simaaya Pink Lehenga

    Pink is the shade for the bright  and happy bride who wants to have affection and femininity at her wedding. Best suited for winter day weddings and spring destination weddings to look more adorable.

    Fairytale Gold Lehengas


    This lehenga is mainly working for its Gold color that suits both the offbeat as well as the traditional bride. In recent days, thus the golden lehenga with the combination of different dupatta makes a great one. Also, it has created a huge buzz among the people that who are ready to get married. It is the dress that suits for both day and night during the wedding season.

    Lavender coloured Lehengas

    Lavendor Simaaya Lehenga
    Lavender color is said to be one of the most famous colors for its beautiful shade. When it comes to lehengas, this could be perfect and bring out the best summer wedding. By wearing this beautiful lehenga, you can also experiment with the hairstyle to bring out the regal look.

    Multicolored Lehengas

    Multicoloured Simaaya Lehengas

    Generally, we used to choose the particular colors for bridal dresses. But the unique thing one can experience it from this lehenga is multi colors. It is said to be the tough move but yet offering the best in terms of look. You can also expect this design from designers for the bride during a wedding occasion.

    Yellow coloured Lehengas

    Yellow Simaaya Lehenga

    This is another winter wedding staple and perfect for a day wedding. Bright shades of yellow add warmth to a wedding party and stand out in front of traditional décor colours.

    White coloured lehengas

     Offwhite Simaaya Lehenga

    White is the perfect background colour that helps to bring out the best of all other shades. Red choli with a heavily embroidered off white lehenga and keeping her look absolutely offbeat for the D-day.


    We hope now you have a clear understanding of what colours are trending this season. Red, yellow, blue, green, it does not matter, wear a lehenga that reflects your personality as it’s your day. Also, spend some time in finalising your bridal jewellery that is complacent to your lehenga. These offbeat bridal attires have inspired us a lot and we are sure that you are singing too.

  • 4 Sarees which will Add the Right Festive Sparkle to your Wardrobe

    If you are in love with the oh-so-Indian flare, you should not shy away from the ethnic wear this festive season. There are many ways to boost your ethnic wardrobe in 2018. And Simaaya brings an amazing collection which will allow you to showcase your love with the ethnic with panache. Remember that be it Christmas or New Year, it is always good to pick a stand-out outfit. Here are top 5 picks from Simaaya.

    A saree in the perfect shade of blue



    When you love a bright shade, this is one ethnic saree that you will want in your wardrobe. This beautiful handloom saree with woven zari work will definitely fetch you a lot of second glances. The woven zari border on the blue saree is a major highlight for this saree.

    The amazing combination of pink and green



    Whoever said that sarees cannot be stylish have not taken note of this beautiful pink and green saree. The combination is offbeat, but it is the beautiful embroidered work on the saree which makes it a stand-out piece. When you wear this saree from Simaaya, you completely stand true to the idea that nothing is more compelling that a woman in a saree.

    A vision in blue



    This blue-coloured fancy saree with details such as handmade flowers in the border is your go-to piece this party season. A stunning piece which is especially meant for parties, there is a beautiful contrast with the colourful flowers. The saree itself is so gorgeous that you can drape it in style and still go away with it.


    The Amazing Saree in Contrasting Shades


    The first thing you will notice about this saree is the contrasting shades of beige and red; it is the black border which adds to the elegance quotient of this saree. This saree with resham embroidery and the velvet patti border are some of the highlights of this amazing saree. When you aspire to look beautiful in ethnic, the enigmatic charm of the saree will definitely help you.

    Check out https://www.facebook.com/simaaya/ for our latest collection. You can also shop the looks at https://www.simaayafashions.com/.

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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das



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