Flaunt Your Magical Appeal This Festive Season By Decking Up Our Incredible Ethnic Assortment Exclusively, Collected For You.

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Who We Are

The extraordinary journey of Simaaya began in 2005 with its flagship store at elgin road (kolkata). One of the most loved ethnic wear brand in the world, we have the finest collection of designer suits, sarees, lehengas, bridal wear and accessories for the special occasions of your life. Simaaya's team consists of an excellent team of in-house designers from some of the leading institutions of india. We have also launched our online store in 2015, which consists of a wide and versatile range of designer outfits at affordable prices. Simaaya has been praised for its outstanding collection and admirable work with the star retailer award in 2014 and emerging indian award in august 2008. 



Our Stores:

The exceptional journey of Simaaya began in 2005 with its flagship store at Elgin Road (Kolkata). There are more stores of Simaaya at Kankurgachi and Triangular Park. We also have another store named "Sasya" at the prime location of Shakespeare Sarani in Kolkata. Sasya comprises of the finest designer collection for both men and women, including Party Wear, Casual Wear, Ethnic Wear and Bespoke. Our other store "Siyaa" is located at Elgin Road. Siyaa is a luxury brand which specializes in unique bridal wear collection including Bridal Lehenga Cholis and a variety of other ethic wear collection.

For more detail about the store addresses click Store Locator

Our Vision:

Simaaya memorialize indian ethnic fashion, we proffer best customer service worldwide. Our outstanding range of ethnic products epitomizes rich Indian artistry, culture and craftsmanship. The sole vision is to transform Simaaya into an iconic brand that promises customers an unparalleled experience. Our passion for producing quality fashionable attires and delivering customer satisfaction has made us one of the well-known ethnic wear brand in the country. We believes in making special occasions truly memorable. Our anthology is created by fresh, upcoming talent and playing on the vivacity of the ultramodern woman. The entity has a touch of fine quality materials, and filled with everlasting grace of love.

Our Mission:

Simaaya, over the years have become a name synonymous with glorifying tradition in contemporary ethnic fashion. We have a wide range of ethnic constellation from Sarees, Lehengas, Salwar Suits And Jewelleries. Our sole mission is to provide amazing shopping experience to our domestic and international customers. Our ethnic items are absolutely rich in craft, quality and different colour shades, reflecting incredible Indian artistry. Supported by a speedy and safe process right from purchase to delivery. We have set new standards in Indian ethnic fashion to delight customers. Step out in style and rule the fashion world with your enigmatic style and blend yourself with Indian culture exclusively from our online store.

Our Team:

Over 200 members, experts in their own right, are behind the scenes. Our dedicated in-house designers are from some of the leading institutions in India. From artists to master craftsmen, embroiders to karigars of innumerable art forms, a diverse team has created everything you see here.

Products & Services:

Sarees | Suits | Kurti | Lehenga | Blouse | Bag | Jewellery | Footwear | Bespoke fittings | Trials | Made to Order | Pret Wear | Delivery


About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...


" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "


" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "


" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "


" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das




Email: online@simaaya.in,
Ph- 91-9831039398 , 9073316256

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