Smriti Gupta, is a textile design graduate from NID, Ahmedabad. After having worked with the two of the most reputed garment companies in India, she now runs her studio and has developed the brand over 4 years. Smriti Gupta’s love for textiles & travel has led her to the remote areas of India in search of design inspiration. Her training at India’s premier design institute, National Institute of Design, Ahmedabad further facilitates her creation of high quality, timeless classics be it saris or garments. Smriti enjoys working with the ‘imperfections’ of handwoven textiles. Much of her inspiration in the current collection, evoking memories of another era, is drawn from the Mughal ‘butta’ design on luxurious silks, airy Chanderis & soft cottons. The nimble fingers of her highly trained artisans produce embroideries, weaves & hand block prints in bold & vivid colours to cater to the eye of today’s discerning woman.