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Simaaya Fashions

Beauty Beyond Reason

  • Ethnic Eid Special Collection 2017

    Eid is the most precious day in Islam, for celebration. Eid is celebrated around the world and since Eid is right around the corner everyone is busy doing their Eid shopping. Young girls and women prefer wearing Ethnic dresses.

    Celebrating Eid Festival, Simaaya Fashions brings the best Ethnic Wear at Online Shopping Store. Ethnic Wear will not only elevate your style but also make you blend into the festivities and you sure will be getting a lot of compliments. But every ethnic outfit was not created same. There are some really amazing outfit ideas that can transform you from an average to a super sweet style icon in seconds.

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    Simaaya offers the latest collection of women Salwar Kameez, Designer Sarees and much more which give you the beautiful and attractive look. Mostly, in India girls like to deck up embroidered work dresses, lace work and motif work is also preferred by the Indian women. We have picked the latest and most trending eid wear for Indian women. There are some awesome outfits that can put a spark in your personality. To compliment the entire outfit it is very important to accessorise the right jewellery with your dress. If you pick the perfect colour and adorn then you can surely enhance your beauty.

    If you are out of ideas and want to know more about latest style. Indian Ethnic dresses then this post is for you. Printed Anarkali Suits, Pakistani Suits, Straight Cut Salwar Suit, Patiala Suits, Lehenga Suits, Designer Asymmetric Suits- these dresses for Eid wear are amongst the most liked outfits for ladies.

    Printed Anarkali Suits

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    One thing that resonates grandeur and sheer elegance are a perfectly amazing Anarkali Salwar Kameez. It can take your Eid look to the ninth cloud. Just choose a perfect Anarkali and pair it with your favourite footwear and exclusive eid jewellery, then embrace yourself for the raining compliments.

    Pakistani Suits

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    The Pakistani style trouser suit is seriously as delicious as the Eid Sweets. Vehemently chosen stones and chikankari are some of the factors which spruce up the looks of Pakistani suits to celebrate Eid. You can experiment with designer necklines and sleeves with them. Wear traditional mang-tika and embellished pumps with this type of ethnic dresses. Put on your cheerful smile to celebrate Eid with its fortunate aura.

    Designer Sarees

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    There is nothing better, than a vibrant designer saree for any festive occasion. Mirror work saree with sequenced Pallu or a saree with heavy work is the best.

    designer-dress

    Eid collections of designers like Anju Agarwal, Anushree Agarwal, are beautiful and highly preferred by the Indian females.  Colours such as Green, pink, blue, white, orange, yellow and red are the favourite colours, especially Green, as green is meant for happiness and glory for Muslims and thus it feels good when you wear this hue at the time.

    So we hope you are all set to dazzle all the Eid parties and dinners. Check out the amazing Eid Special Collection at Simaaya.

  • Simaaya Celebrates The Inimitable Bond Between Mother And Daughter

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    She’s carried you inside her for nine months and brought you into this world. She’s held your hand while you took your first steps and picked you up when you fell down. She’s packed thousands of tiffin-boxes for you to take to school, helped you with homework, and had the chocolate ready on days you were sad. She’s seen you through all of the life’s moments, and she’s still there - her words of wisdom at the ready, her smile always getting you through it all.

    Do you really need a specific day to express your love for your mother? Every day should be the right day for this.
    The mother-daughter bond is special, sacred, and absolutely unique. One of the aspects that define it is the sari - the first sari a young girl wears - to a school programme or Saraswati Puja - is from her mother’s wardrobe. Together mother and daughter, over the years, go shopping for saris, the mother handing on her tastes and sensibilities and even some prized pieces from her collection.

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    To celebrate the beautiful bond between a mother and daughter, Simaaya organised “Mothers Drape Daughters”, a programme at which actress Bidipta Chakraborty and her daughter Meghla were present. Meghla said, “She first wore her mother’s saree on her first dance performance. My favourite colour is black and blue.” Bidipta inherited a lot of sarees from her mother. She said, “I love to wear sarees in any occasion. My style is very simple. I love mostly cotton sarees with contrast blouse, with a big red bindi on a forehead and simple contemporary jewelleries to finish my look. My favourite colour is green.”

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    “Here at Simaaya, we have both traditional and modern saris, that would suit every taste and would compel any shopper to pick up a few. We believe that every single day is Mother’s Day, and our programme was aimed at highlighting the sweet mother-daughter relationship,” said Mr. Rachit Agarwal, director of Simaaya.

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    The sari never goes out of style. It is suited to every lady out there - whether young or old. Simaaya’s celebration of the sari as one of the defining characteristics of the mother-daughter relationship is sure to find much favour and appreciation.

  • Simaaya Celebrates The Inimitable Bond Between Mother And Daughter

    "Growing up, I picked up your style and nuances
    I would copy you, emulate your persona adamances
    Mom, You taught me graceful demeanour
    You brought me up with love and splendour
    For I belong to you, and you to me,
    To walk in your footsteps is what I choose to be"

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    From the time you tried on your mom's saree for the first time, to the time she finally gets you ready for your wedding day, the bond between the mother and a daughter is one to be cherished and celebrated.

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    To thank our treasure trove, our moms, on the occasion of Mother's Day, Simaaya came up with an unique idea of raising a toast to this bond between the mother and the daughter with saree as a prop. We organized a special event called the 'Mothers Drape Daughters' where mothers draped their daughters in beautiful sarees with a lot of love and care.

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    Actress Bidipta Chakraborty and her daughter Meghla were our special guests for the day. As the theme goes, Bidipta draped her darling daughter in a beautiful Simaaya saree. "I first wore my mother’s saree for my first dance performance. My favourite colour is black and blue,"  said Meghla.

    Bidipta, on the other hand, herited a lot of sarees from her mother and she simply adores them. " I  love to wear sarees in any occasion. My style is very simple. I love mostly cotton sarees with contrast blouse, with a big red bindi on forehead and simple contemporary jewelleries to finish my look. My favourite colour is green," she said.

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    Here at Simaaya, we have both traditional and modern saris, that would suit every taste, and would compel any shopper to pick up a few. We believe that every single day is Mother’s Day, and our programme was aimed at highlighting the sweet mother-daughter relationship,” said Mr. Rachit Agarwal, director of Simaaya.

    Sarees are passed on from generation to generation and are treasured possessions. A lady's wardrobe is incomplete without a saree. And, Simaaya offers you a beautiful range of sarees of all varieties and works. Buy them and give it to your daughters and granddaughters, for that's how your love will live on.

  • Colours to Keep in Mind while Restocking your Closet

    How many times have you taken out all your clothes from the closet and wondered for the umpteenth time that you have nothing suitable to wear? This can mean two things; either your wardrobe needs a complete revamp or you are a shopaholic who simply collects but never shops wisely! You can view this as a good opportunity to restock your closet and bring in new cuts, designs and colours.

    Printed Sarees Printed Sarees

    You cannot build a colour palette unless you are aware of your own style or choice or colours. Some shades like black, brown, beige and blue are universal, they are classic and can be effortlessly teamed up with other shades. Including them in your colour palette is a good idea, especially if you are partially cleaning out the old stock. If these shades are your main colours, choose a secondary set of shades as neutrals and accents. This should be varied enough so that they can be mixed with other colours for a good ensemble. You will be wearing a lot of the main colours, so buy jackets, trousers, shoes and coats of the same shade. For a neutral canvas, you can opt for muted shades and pastel tones, like different shades of pink and blue. Your accessories like your scarves, ties, tops which you would generally pair up with your basics should be your accent colours.

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    Once you have decided on your base and accent/highlight colours, it is time to bring out your imaginative self and play around with the shades. Good thing about black and white shades is that you can be quite flexible with these shades and can integrate them easily in your outfits. There are many ways you can do it. With block dressing, you can one solid colour from your palette and combine with not more than two other shades. In block dressing, you can have coloured shirts, shorts or small items and mix them with neutral shades like a leather jacket or a pair of denim jeans. To add a bit of variety to the way you dress, you can opt for tonal dressing; choose a single colour which acts almost like a theme and wear different shades of that colour in your outfit. This gives you a lot of liberty in choosing your shades and experiment with shades.

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    While restocking, it is good to go minimalistic. You can be imaginative with colours even when you are being a minimalist. Often there are shades which make us happy and integrating them in your wardrobes can make you feel good. You may have happy memories associated with the colour yellow or feel serene in green. Do not forget to add those colours to your closet, because the ultimate aim is to feel good while wearing your dress!

  • Runway To Altar- Be The Stand Out Bride

    Now that your bridal lehenga is all ready and outstanding, teamed up with the most beautiful shoes and accessories, what about your bag?

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    A handbag is one of the most essential accessory for a woman and most important for a bride. It is your handbag that will complete your look, hold your quick touch up kits and your emergency kit as well, and at the same time will have to compliment your attire as well. You cannot just pick up any random bags it is your wedding after all.

    Chained To Fashion

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    Simple and elegant in its look this leather clutch, with metal chains and detailing is what makes this bag, a piece of beauty, reflecting sheer elegance. Team this up with your gown on the Cocktail party before your wedding day or you can team this up with your bridal wear to stand out from the stereotyped bridal look.

    Prints All The Way

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    Prints are here to stay. The vibrant print or should we say hand painting on leather is what makes this sling bag a stand out piece. The USP of this bag is the versatility as well as the Stand out element which is packed in the same bag. Team this up with a monochrome Lehenga and crop top on your Mehendi ceremony and you are ready to steal the show.

    Bring in some Shine

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    Metals are here to stay with all its shimmer and glitter. This bag from Simaaya is all but screams this out loud. The metal finish on leather bags, with leather detailing can add a touch of glam to your look. A perfect pick for your post wedding party, this bag can be teamed up with an LBD or gowns at the same time

    Go Boho

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    This beautiful arm candy by Simaaya is elegant, classy and spacious at the same time. If you are up for some fun on your reception and game to don a boho look, carry this leather backpack to your reception. Wear it on your back or carry it like a handbag, this bag is sure to grab you a whole lot of attention.

  • Exclusive Sarees For Poila Baisakh

    Exclusive Sarees For Poila Baisakh

    Exclusive Sarees For Poila Baisakh Exclusive Sarees For Poila Baisakh

    The Bengali New Year celebration is popularly known as Poila Baisakh. It is the first day of the Bengali New Year and usually falls in mid April every year. When it comes to dressing up for Poila Baisakh, there is nothing more elegant and graceful than a traditional Indian Saree. There are numerous traditional sarees made all around Bengal that will make you look appealing. Here is a list of sarees one can wear for the auspicious occasion of Poila Baisakh.

    Tussar Silk Sarees

    POILA BAISAKH TUSSAR SILK SAREE IN GREEN-ATRU2410 POILA BAISAKH TUSSAR SILK SAREES

    Tussar Silk is produced in several places, but it is produced on a large scale in West Bengal. The patta and buti style of the saree is a favourite among Bengali women. The kantha stitch work is most often seen on tussar silk sarees. It is famous among women of all ages and is available in different colours. You can team up a tussar silk saree with a full sleeve blouse and chunky oxidized jewelleries. Flaunt your charismatic personality by wearing a tussar silk saree, while you go out for dinner with your friends on a Poila Baisakh evening.

    Dhakai Jamdani

     HANDLOOM DHAKAI JAMDANI SAREES HANDLOOM DHAKAI JAMDANI SAREES

    It is generally transparent and is woven with a mixture of silk and cotton. A favourite among Bengali women. A Jamdani is worn on special occasions. The touch and feel of Dhakai Jamdani saree is soft. Dhakai Jamdanis of all colour combinations are available online. You can team up a matching brocade blouse and wear golden jewellery with a Dhakai Jamdani saree in order to look mesmerizingly gorgeous. Look elegant by wearing a Dhakai Jamdani saree at a family get together on Poila Baisakh.

    Taant

    Taant Saree Taant Saree

    Whenever we think of any Bengali saree, we visualize someone wearing a crisp cotton white saree with red border. The colour combination of Taant saree doesn't stick to the monotonous red and white colour combination, the taant sarees are available in different patterns and motifs with floral,"buti" and "gamcha" designs. Geometric and quirky patterns have also become quite famous nowadays. These light, bright and transparent sarees are most preferable in the hot and humid climate of Bengal. You can team up simple golden earrings and a long golden chain with a Taant saree. Look simple yet stylish by wearing a Taant saree, while you go out for lunch on a Poila Baisakh afternoon.

    Printed Sarees

    Printed Sarees Printed Sarees

    Nowadays printed sarees are highly in demand. Printed sarees are crafted with fine quality chiffon, Georgette etc.The prints which are mostly used these days are digital, floral, animal, polka dots, geometric and abstract prints. Printed sarees are light in weight and are easy to carry. Some smooth makeup and a stylish blouse will make you look like a style diva at a Poila Baisakh evening get together with family and friends.

    There are various online stores that offers a wide range of sarees for Poila Baisakh, like handloom sarees, tussar silk sarees, printed sarees etc. These online stores not only provides you with an extensive range of options to choose from but are also designed according to the latest fashion trends. Famous for its splendid collection and budget friendly prices, Simaaya is one such online store that has always tried to satisfy the customers and  has never compromised with the quality of products. So visit the various online stores and buy a gorgeous saree for yourself this Poila Baisakh.

  • Celebrate Poila Boisakh with Simaaya's new collection

    Kolkata is preparing to ring in Poila Boisakh with all gusto. So are we, with our newly launched Poila Boisakh collection. It gave us immense pleasure to share our big day with the female star cast of the film 'Durga Sohay', who marked their presence at our Triangular Park store and launched our collection.

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    The stars loved and admired our stock. "We used to think that Simaaya is all about party wear, but we got to explore a new side of the brand as Simaaya was the exclusive sari partner for the movie. The saris are trendy and comfortable to wear. I love the new collection for Poila Boisakh also. There are two big occasions for Bengalis to shop during the year. One is Durga Pujo, and the other is Poila Boisakh. Do check out the festive collection at the Simaaya outlets," said actress Sohini Sarkar, who plays the lead in the film. The actress also talked about the film, directed by Arindam Sil, which will hit the theatres on April 28.

    Chiffons, floral prints and hand-embroidery in mulmul, taant, kotas, crepes and printed saris along with gorgeous lehengas and salwar suits in pure cotton - Simaaya has it all.

    "We are thrilled to welcome the cast members Tanushree, Sohini, Sampurna and Debjani to our store. Our Poila Boisakh collection has something for every discerning shopper looking to update their wardrobe this Bengali New Year," said Rachit Agarwal, director of Simaaya.

    Mayank Agarwal, director of the brand, said their new collection has some stunning pieces that they are sure will fly off the shelves.

    Other actresses who were present at the launch were Debjani Chattopadhyay, Tanushree Chakraborty and Sampurna Lahiri.

    Debjani wished the store all the luck and flaunted Simaaya creations. Tanushree wanted to shop at our shop before she headed out and asked others to follow suit.

    https://www.facebook.com/simaaya/videos/1496827757014565/

     

     

     

  • Fashion Trends That Will Dominate This Spring Summer

    With the arrival of summer we make ourselves ready for the outdoor living. Best Indo Western Shop in Kolkata enlighten you with the upcoming trends and fashion interests that is going to rule this spring summer in the field of haute couture.

    Breezy Shift Dress And Printed Shorts

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    Lightweight, go-anywhere shift dresses are in trend this year. An all purpose one piece you will need countless times during the upcoming spring summer. Summer is all about prints and this year is no exception. From various animals to fruits, everything imprinted on your shorts make it trendy with super cool look. Grab few pairs of printed shorts and conquer the heat in style.

    Off Shoulder Crop Top

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    Crop tops have been a staple summer trend for a while and this year they are going to stay. Best party wear store in Kolkata offers you a helping hand with umpteen crop tops to choose from their store. Both long and short sleeved crop tops, be it off the shoulder or general, should be flaunted either with flowery skirts or high rise jeans.

    Backless Dresses

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    Summer is the perfect time for a little show off. Pick a backless dress off the rack and flaunt your smartest avatar. Ditch the Hawaiian flip flops and make yourself in for some ballet flats or pumps. Closed toe shoes are best when donned up with a backless dress.

    Long Maxi Dresses

    Indo Western

    Be trendy this summer with a long maxi dress and make every evening successful. You must select a long dress that fits well to you. Be sure you can have a blast this summer with this off the beat fashion trend. Though long time back the long summer dresses were

    considered to be reserved only for celebrity domain but the fashion industry is totally changed now making it accessible to almost everyone.

    Rightly fitted clothes bring your personality in a better way. Enjoy this spring summer in your own world without thinking about the scorching sun. Shine like a star with beautiful dresses exclusively meant for you.

     

     

     

  • Simaaya Unveils Their Holi Collection, ‘Rangraziyaan’

    India is the land of unity in diversity, where festivals are a very important part of Indian customs and traditions; Holi being one of them. Holi, the festival of colours, is celebrated throughout India from the era of Radha-Krishna. It was first celebrated as a symbol of triumph after defeating the demon, Holika.This Holi, Simaaya unveils their collection, ‘Rangraziyaan’, a collection of Sarees, Suits, Lehengas, Gowns, Tunics and Dresses that celebrate the beauty of colour. And who better to launch this, than the most fashionable June Malia?

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    The colours playfully woven into fabrics to give a luxurious feel; managing to reconcile beautiful and practical, style and comfort.

    According to Mr. Rachit Agarwal, director, Simaaya, “This time the collections are unmatched in their elegance, taking inspiration from the age-old classical charm and filled with surprises from the nature’s lab.”

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    “Keeping in mind the free-spirited, independent nature of women, this time the collections marry colours and tradition, giving richness and comfort in feel,” added Mr. Mayank Agarwal, director, Simaaya.

     

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  • Spring Summer Trends in Accessories

    A woman is incomplete without perfect outfits and accessories. Best party store in Kolkata enlightens you with the accessory trend this spring summer that are going to rule the fashion arena.

    Artisan Crafts

    Blouse

    Women's accessories trend say that this year artisan's artifacts will dominate the fashion industry. This trend includes a series of artisan crafted items such as ornaments, handbags, belts and even shoes. These ethnic pieces are sophisticated and luxurious. An eclectic material that will complement your style and beauty at the best; intricate designs, patchwork and embroidery give a new statement to your stylish avatar.

    A Little Black Dress

    Pop-of-Colourss

    Unanimously the most accepted style icon among the women all over the world. An LBD is a must for every wardrobe and when comes the party nights adorn the dress with minimal jewelry to stand apart in a crowd.

    Elegant Scarves

     

    Even if you are in a basic t-shirt and jeans a printed scarf can change the entire look. A printed scarf that goes well with multiple dresses can make your day and trust me, women should invest in a high quality scarf that can keep them warm in winters as well as can create a stylish look. Girls can pair it up with casual jackets too.

    Colors Are in Vogue This Season

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    Best ethnic  wear for women predicts that 2017 will be a year of vibrant hues and loud colored outfits. Metallic look, stripes and prints would be big this year. Be it ladies handbags or belts, be it shoes or jewelry colors are everywhere.

    Seductive Sunglasses

    Statement-Necklaces

    Other than providing protection against the sun rays a sunglass adds lots of style statements. Many types and patterns are available in the market for sunglasses but be wise to choose the ones that suits your face type. One important thing to keep in mind that sports sunglasses are not good with formal wear. Woman can don various sunglasses for various purposes.

    Flaunt your new fashionista avatar this spring summer in perfectly fitted outfits with matching accessories. Give a wiser thought to your style statement with small twists and feel the changes.

     

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About us

There’s a wedding in the family. It’s going to be the celebration of a lifetime. A whole lot of rigmarole and yet all the ladies are only dreaming of looking their finest... Read more...

Testimonials

" Thanks simaaya for sending me an awesome sari and with best quality. I was little tensed because it was my first order from simaaya. But the sari i received is really beautiful. Thanks!! "

Seema Singh

" Got my black Saree delivered on time. I love the material and it looks gorgeous. Looking forward to buy some more saree this Durga Puja . Thanks! "

Nilanjana Roy

" Bought a georgette kurti online, I am extremely happy with the product as it looks prettier then the picture. Well fit and good quality "

Nikita Sharma

" I Have Recently Purchased A Red Colour Saree From Simaaya,It Is Unique And Stylish.The Rich Resham And Zari Work On The Saree Is Splendid.After My Friends Saw The Saree They Were Totally In Love With It And Even They Are Planning To Visit The Simaaya Stor "

Unmesha Kar

" At first the site is told by my daughter and i was first SKEPTIC to order an online saree but then after reading testimonials on your site,my daughter finally convinced me to go for online saree shopping and i have to say that MY FIRST PURCHASE ON SIMAAYA "

ALKA PEEPRE

" I am a regular customer at Simaaya Fashions and I feel have the best designer wear sarees online. Recently I have bought a pink chiffon half and half saree from the online store. The material and the design was extremely good. "

Asha Bharech

" Green is my favourite colour and I bought a pale green faux Georgette sari from Simaaya for this Bengali New Year. Wherever I went, the sari was the talk of the town. "

Sonia

" I have bought a beautiful lehenga in wine shade for my friend's wedding. The golden zari work makes it look simply fabulous. Extremely happy with the quality of the material. "

Aisha

" I love green colour and bought a pale green one from Simaaya. It is made of faux Georgette and has beautiful floral print on it. I had bought it for the Bengali New Year and it was the talk of the town! "

Sonia Das

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